Eli Gladden

Chief Marketing Officer @ BuyologyIQ

About

A digital marketing and online customer acquisition pioneer with over 23 years of experience. As online advertising was developing, I had the good fortune to manage the digital media for several clients that grew rapidly, and developed an expertise in applying proven scientific advertising principals to new online channels. My first experience running a marketing agency was in 2003 where we were first to market in many verticals that have since become ubiquitous online. My focus continues to center on understanding the behavior triggers that will engage an audience, building top performing offers, and cultivating long-term successful partnerships with my clients through analysis and optimization.

Country

United States

City

San Diego

Industry

Marketing & Advertising

Skill

Link Building, Consumer Marketing, Start-ups, Website Monetization, Targeted Advertising, Lead Generation, Online Marketing, Email Marketing, SEM, Online Lead Generation, PPC, Online Advertising, Conversion Optimization, Affiliate Marketing, Marketing, Product Marketing, Marketing Strategy, Advertising, Business Development, Direct Marketing

Experience

Chief Marketing Officer

BuyologyIQ

2014-1 - 2026-2 · 12 yrs 2 mos

Orange County, CA

BuyologyIQ is the preeminent digital marketing agency specializing in new customer acquisition. We are the “why of buy.” Where equal measures of Human behavior science, social behavior, Human-centered design, and the art of relentlessly interpreting analytics are applied in very unconventional ways. We package this into simple campaign messaging, strategies, and deliveries that always are “on-brand” and will drive increased awareness, affinity and results.

Vice President of Marketing

Identifyle, Inc.

2011-9 - 2014-1 · 2 yrs 5 mos

Fontana, California

Identifyle is a full service online lead generation company providing data, leads, call center form fills, CPA traffic, and live call transfers. Our Southern California headquarters houses a 750 seat call center, a complete IT staff, and industry leading business development and marketing divisions.

Chief Marketing Officer

PaperLeaf Media

2010-10 - 2011-9 · 1 yr

PaperLeaf Media is one of the leading publishers of online traffic in the customer acquisition space. With hundreds of millions of consumer records and vast technical and marketing experience, the company can tailor campaigns to reach our clients’ specific needs.

Founder/Chief Marketing Officer

TeslaConsulting.com

2008-10 - 2010-10 · 2 yrs 1 mo

Tesla Consulting specializes in customer acquisition through creative marketing strategies. Our focus is growing our clients’ businesses in new areas and maximizing their return on their advertising investments through online lead generation and custom tailored marketing campaigns.

Director of Sales and Marketing

ZipSearch!

2005-11 - 2007-9 · 1 yr 11 mos

Greater San Diego Area

Founded in the 90s, ZipSearch was one of the first successful online mortgage and insurance lead generation companies. As one of the first employees, my role grew from Sales Executive to eventually running both the Sales and Marketing divisions and directly managing 50+ employees.

Director, Vertical Markets Division

411web

2002 - 2005 · 3 yrs

411Web was one of the first advertising agencies to focus on digital performance marketing in the early 2000s. After 2 years as the top producing Sales Executive for the company, I built out the lead generation division. We were first to to build large scale lead generation campaigns online in many verticals such as satellite television and tax debt relief.