Elif Sinem Sarısoy

• Developing and implementing marketing strategies for 14 niche perfume brands and 3 skincare brands (Xerjoff, Tiziana Terenzi, Goldfield & Banks, Off-White, Zegna, Etro, Jusbox, CurrentBody Skin, ZIIP Beauty, CibleSkin, Pure Distance, Nishane, V Canto, Giardino Benessere, Van Cleef & Arpels, Boucheron, Escentric Molecules) • Enhancing sell-in and sell-out performance, achieving high rankings in key retailers, with two brands in the Top 4 at Beymen stores in 2025, contributing to double-digit turnover growth in 2024/2025. • Analyzing new trends, following emerging brands and products, and participating in global exhibitions such as Esxence and TFWA. • Directing ATL, BTL and digital campaigns to enhance market presence. • Planning product assortments, preparing annual budgets and establishing pricing strategies for partner brands. • Communicating with 17 brands and managing relationships with key retailers, including Beymen, Boyner, Sevil, and Demsa. • Overseeing the retail operations of company-owned niche cosmetics boutiques, Home of Scents and Terenzi Boutique. • Reporting monthly sell-out results, marketing plans, and budgets to the General Manager and brand HQs. • Training and leading a sales team of more than 30 beauty advisors and 5 area managers, ensuring performance excellence. • Increasing brand visibility through strategic social media and digital marketing initiatives across retailer platforms and company-owned boutiques. • Coordinating press relations and organizing launch events. • Preparing monthly performance, sell-out and ranking reports and calculating incentive bonuses for the field team.

• Supported marketing and retail activities across a multi-brand fragrance portfolio. • Prepared sell-out reports, sales analysis, and business reviews for brand HQs. • Assisted with launch events, influencer activities, and trade marketing programs. • Collaborated with sales teams to support sell-in negotiations and optimize store performance.

• Supported financial audits for corporate clients through financial review and compliance analysis. • Conducted financial risk assessments and variance analysis as part of audit procedures.