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* Consultant to SAP hybris Platform which is on Gartner’s Magic Quadrant for Digital Commerce 2014 and the leader in the Forrester Wave B2C Commerce Suites. * Currently providing Project Management and Consultancy for local hybris projects. * hybris Projects: * Consultant to ISIS Bilişim (SAP/ hybris Partner) * Consultant to Avansas.com SAP hybris transition * Local representative to ECX.IO (SAP / hybris partner) on hepsiburada.com POC project * Business Owner of Mavi Jeans Omni Commerce platform developed on hybris

Advising on Growth based Marketing Strategies

Coordinated agency relations for Sales Promotion campaigns and TV-Audio equipment. Responsibilities included budgeting, Press & TV media planning and coordinating sponsorship activities

Sr. Consultant at SAP Hybris

Planning, integrating and developing e-commerce channel for the leading fashion retailer Mavi. Defining and leading commercial, creative, operational, technical, and organisational activities to drive sales and profit growth. Introducing the concept of Omnichannel Retail applications like, mobile web store, return to store, order online collect from store, product finder etc. Winner of SAP / Hybris 2014 e-Commerce Transition Award. mavi.com.tr sales has rised up to being one of the top 3 stores among 200 in Turkey. Directly reporting to General Manager with a team of 11 and full P&L responsibility. With a collection of jeans-wear, for young women and men Mavi is one of the Turkey’s Fortune Top 500 companies and first fashion brand to become global, Mavi is sold at over 5000 specialty stores, department stores and specialty chains in 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands and Russia. Mavi has over 326 retail stores with flagships

Developed the concept ideas and managed new projects of Otto Group in Turkey; starting with the e-commerce marketplace operation called www.arabulvar.com. Launched the marketplace with 50.000 products and 70 merchants in 4 months by utilising Otto Group Turkey/Limango resources. Worked in a matrix organisation with direct relations with Finance, Legal, IT, Web Design, Marketing, Customer Management Teams and hired a sales team of 15. arabulvar.com is a B2C online marketplace that brings together the most desired products and brands for the consumer. Aiming to facilitate mid-sized merchants selling their goods online, by providing them with the required know-how and a platform to meet the consumer.

* Initiated, developed and launched www.yenicarsim.com; an e-commerce marketplace start-up for leading media group. * Prepared the feasibility study, business model and business plan, influenced board members for internal investment. * Built a team of 45 * Acted as a General Manager with full P&L responsibility and financial & managerial accountability * Managed the operation with four direct reports handling Sales, Marketing, Business Development, Information Technology, Product Development, Category Management, Customer Services, Administration, Legal and Finance.

* Coordinated the marketing of all digital brands in the group.The Leading news portal, 3 classifieds, 2 community portal, 1 deals site, 1 financial services comparison site. (hurriyet.com.tr, hurriyetemlak.com, hurriyetoto.com, yenibiris.com, hurriyetaile.com; tipeez.com, hurriyetkiyasla.com; yakala.co) This included; * Strategic marketing * Coordination of marketing teams * Developing marketing campaigns using online and offline media * Budgeting, 3rd party selection, group buying * Media planning, market research, performance evaluation. * Supported several start-up projects: * Largest online teen community portal tipeez.com * Deals site yakala.co * Financial services comparison site hurriyetkiyasla.com * Bumads (Boomads) leading social media ad platform

* www.realage.com.tr. A multinational Health Media Company belonging to Hearst Digital. * Planned and implemented marketing strategies for the Turkey operation including budgeting, brand management, marketing communication and content strategy. * Established the initial CRM structure and completed the acquisition project of 800.000 Turkish members. * Established the required analytics platform for Marketing Decision Making and Customer Segmentation Process * Worked with the sales team to establish main sales strategies.

Developed strategies for various Marketing projects including Online Marketing, Web Design, Customer Segmentation, Loyalty Programs, 1to1 Communication Programs, Mobile Marketing, Direct Marketing, and Promotion Campaigns. Managed Database & Digital Marketing Team including Project Managers, Database Managers, Analysts, Call Center

Established the required business structure for a Database Marketing Agency. Leading a team of 12 people: Project Management, Strategic Planning, Creative and Database departments. Responsible of management of all working processes including new business, client relations, creative development, database analysis and technology, human resources and training.

* Designed and executed marketing strategy for e-retail department including Brand Management and Marketing Communication functions. * Supervised Product Development Department on CRM implementations, technical project management, web development and web design activities * Leader of the team by the establishment of Turkey’s first professional on-line department store “www.zakki.com” * Developed strategies for online grocery, finance portal and auction web site. * Member of “ Doğuş Customer” CRM project team.

Teaching graduate students, e-business, digital marketing and strategic marketing

* Current Investments: * www.subele.com.tr * www.erigodo.com

Mentoring Digital Startups on Business Development and Marketing Strategies

* Sr. Project Manager & Advisor with expertise in Omnichannel retail, e-Commerce, digital marketing projects. * Work with multiple companies to create foundation, refine, recommend enhancements, and drive scalable growth both internally and externally. * Provide consultative leadership in the successful execution of projects including evaluating strategic business needs, identifying requirements, creating business case justifications, and proposing appropriate solutions. * Projects: * Consultant to Godiva Chocolate - e-Commerce Project * Project Manager to Verifone / Istanbul Cap / İstaksi Web Portal Project * Consultant to TheLifeCo - e-Commerce Project * Cosultant to Ajans Ultra on Pakmaya Social Media Strategy * Industry Branding UK / Go To Market Strategies * Webtrekk / Web Analytics Survey 2015- Turkey

* Consultant to SAP hybris Platform which is on Gartner’s Magic Quadrant for Digital Commerce 2014 and the leader in the Forrester Wave B2C Commerce Suites. * Currently providing Project Management and Consultancy for local SAP hybris projects. * hybris Projects: * hybris Business Owner / ISIS Bilişim (SAP hybris Partner) * Consultant to Avansas.com SAP hybris transition * Local representative to ECX.IO (SAP hybris partner) on hepsiburada.com POC project * Business Owner of Mavi Jeans Omni Commerce platform developed on hybris

Completed a interdisciplinary course of study of the convergence and development of the systems, technologies, history, design, and theory of communication, media and information.

Elected to the Student Council Activities and Societies: Student Council Member

German Language Education for courses in natural sciences, Mathematics, Physics, Chemistry, Biology ... Activities and Societies: First runner-up in National Dance Competition