Eliane Chinaglia

Coordenadora de Marketing @ Banco Bradesco

About

I am a communication professional with 17 years of experience in varied subjects, as well as some important newspapers, magazines, websites and communication agencies in Brazil. In november 2018 I won first place prize at ABAG/ RP "José Hamilton Ribeiro" Journalism Award, with an agribusiness article that I wrote as a freelancer for Você S/A magazine. Currently I am focused on planning communication strategies, branded content and actions aiming at the high performance of content for positioning, involving and promoting companies and brands on the internet.

Country

Brazil

City

São Paulo

Industry

Public Relations & Communications

Skill

Serviços financeiros, Atendimento ao cliente, Pesquisa, Saúde e bem-estar, Cooperação, Integração de novos funcionários, Estratégia, Negócios, Campanhas publicitárias, Compreensão dos negócios, Cronogramas, Finanças, Atividades operacionais, Campanhas de marketing, Habilidades analíticas, Estratégia de conteúdo, Produção de Conteúdo, Edição de texto, Jornalismo, Comunicação empresarial

Experience

Coordenadora de Marketing

Banco Bradesco

2024-4 - Present · 2 yrs 6 mos

Analista Sênior de Comunicação Corporativa e Marketing

Banco Bradesco

2021-12 - 2024-4 · 2 yrs 5 mos

Senior Communications Analyst

Banco Bradesco

2019-9 - 2021-12 · 2 yrs 4 mos

Senior Communications Analyst

2021-12 - 2023-1 · 1 yr 2 mos

Senior Branded Content Specialist

Metro International

2019-5 - 2019-9 · 5 mos

São Paulo Area, Brazil

Branded content freelancer in special projects.

Freelance reporter

Você S/A and Você RH Magazine

2017-2 - 2019-9 · 2 yrs 8 mos

Sao Paulo, Brazil

Freelance of personal finances and career of the Você S/A and Você RH, a monthly Brazilian magazines published by Editora Abril focused on business, finances, career and human resources (HR).

Senior Content and Communication Specialist

InPress Porter Novelli

2018-6 - 2019-5 · 1 yr

Sao Paulo, Brazil

Responsible for corporate communication planning focused on public relations strategies (press and digital influencers), branded content and actions aiming at the high performance of content to promote big players and beauty, food, personal care and technology market brands such as Bunge, Camil, Hinode, KFC, Sony Mobile and Unilever. Experience in press activating, contact with journalists, mapping processes (roadmap), solving gaps of internal communication and produce and edit corporate content like briefings, boilerplate, fact sheet, media training, notes, official statement, press releases, position papers, speech and Q&A.

Web content editor

Metro International

2016-7 - 2018-6 · 2 yrs

Sao Paulo, Brazil

Variety section publisher at Metro International, local daily newspaper distributed on the streets in the city of Sao Paulo (Brazil). Experience in agenda, headline, breaking news, texts, edition, revision, front page, team management and budget control. Texts and videos about beauty, behavior, career, consumption, culture, decoration, economy, education, entrepreneurship, entertainment, health, social inclusion, tourism and vehicles (cars, motorcycles and trucks).

Variety Publisher

Metro International

2013-4 - 2016-7 · 3 yrs 4 mos

Sao Paulo, Brazil

Variety Reporter

Metro International

2012-10 - 2013-4 · 7 mos

Sao Paulo, Brazil

Digital reporter

InfoMoney

2011-6 - 2012-10 · 1 yr 5 mos

Sao Paulo, Brazil

Career and business journalist focused on small businesses on the Infomoney portal, Brazilian site specialized in personal investments and financial education. Experience in agenda, headline, breaking news, texts and coverage about behavior, career, companies, consumption, economics, entrepreneurship, franchises, rights, internships, startups, taxes and commerce.

Freelance journalist

SESCTV

2009-7 - 2010-10 · 1 yr 4 mos

Sao Paulo, Brazil

Responsible for the content production and management on the site and social networking of SescTv, Brazilian arts and culture TV channel.

Senior Communications Analyst

Lide Integrated Communication Solutions

2008-7 - 2008-10 · 4 mos

Sao Paulo, Brazil

Responsible for planning corporate communication focused on strategies of public relations (press) to promote ABCP (Brazilian Portland Cement Association). Experience in press activating, contact with journalists and the production of corporate content such as agenda, boilerplate, fact sheet, notes, official statement, press releases, position papers and Q&A.