Eliane Bou Habib

Leading the operational backbone of major events across Saudi Arabia and the GCC, ensuring seamless coordination between creative, production, procurement and finance teams. My role covers events guest journey design, budgeting, procurement, vendor partnerships, and compliance with sustainability and local content standards. Notable projects include the SFA Expo 2025, PIF Human Capital Roadshow, CEER Global Reveal, Qiddiya Pavilion at COP16 & STF, Saudi Arabia - Oil Sustainability Program. Experience – Delivering excellence across every detail.

Contract Advisor - procurement function - Tourism sector at the Royal Commission of AlUla. As Contract Advisor within the procurement function, I supported the Royal Commission for AlUla’s tourism sector by shaping procurement strategies, optimizing supplier partnerships, and ensuring compliance with high standards of efficiency, sustainability, and local content. My work contributed to strengthening AlUla’s tourism infrastructure and enabling the delivery of world-class cultural and heritage-driven experiences. Experience – Building sustainable growth for Saudi tourism.

During my tenure at Blink Experience, I have had the privilege of collaborating with a highly ambitious and dedicated team, collectively delivering cutting-edge event experiences to the GCC market. Our endeavors have included the successful execution of a range of international events and conferences, including notable ones such as the Neom Energy & Water Conference 2021, Formula-E Diriyah 2022, The Saudi Cup 2021, International Handball Super Globe 2021, Neom Climbing event 2021, Saudi Games 2022, the Global World Travel and Tourism Conference 2022, Layali Diriyah 2023, The Bujairy Terrace Activations 2023, and numerous others. Experience - Made in Tomorrow

Engaging with exceptional professional leaders who possess a clear sense of purpose, I have had the opportunity to participate in the re-design of global supply chain management practices, all while upholding the highest human values in the realm of business.

My experience with The Net Group was truly transformative. The unwavering support and guidance I received helped me reach new milestones in my career at one of the most successful freight forwarding companies in Lebanon and the Levant. This provided me with invaluable opportunities to grow and develop professionally, allowing me to put both my Professional Marketing Diploma and Digital Marketing certificates into practice and reach new levels of excellence.

As I continued to grow within the company, my passion for sports and commitment to an active lifestyle greatly influenced my career journey in Marketing at Mike Sport. Communicating the language of prominent brands has been a constant source of inspiration throughout my career. Notable names include The North Face, HEAD, Camel Active, BUFF, 5.11, O'Neil, GoPro, and several others.

Where it all started... by practicing global trade, in/ out and cross... it wasn't an easy beginning, but I am here today, because my entrepreneurship and leadership journey began alongside an ambitious team, relentlessly striving for growth everyday.