Eliana Trabelsie

In my role as a Marketing Project Manager, my main goal is to drive our marketing initiatives. I lead projects from conception to completion, ensuring they’re delivered on time, within budget, and meet our high standards of quality. - Project Leadership: Spearheading diverse marketing projects, guiding them from start to finish. - Timeline Management: Staying on top of deadlines to ensure timely delivery of all initiatives. - Workflow Oversight: Maintaining efficient workflows and ensuring team members follow established processes. - Cross-Department Collaboration: Working closely with other departments to align efforts and achieve shared goals. - Problem-Solving: Quickly identifying and addressing challenges to keep projects on track. I’m passionate about delivering successful marketing campaigns that drive growth and resonate with our audience.

- Collaborated closely with the CMO to define project scopes, action plans, budgets, and strategically craft and execute a comprehensive marketing strategy - Led and managed marketing team, proofreading content, overseeing content creation, email campaigns, social media content, and online reputation management - Effectively managed resources and tasks utilizing Jira and Asana for optimized project coordination - Conducted team workshops and coordinated weekly stand-up meetings to discuss project progress, allocate team tasks, and promote collaboration and productivity. Utilized tools such as Miro boards, Jira Kanban boards, and weekly sprints for effective team management and alignment - Coordinated between cross-functional teams to ensure the on-time and within-budget launch of projects - Managed and supervised marketing projects from initial planning to successful completion - Managed localization efforts for the website, landing pages, emails, and social media content - Developed and maintained strong relationships with PR agencies, media platforms, consultants and partners - Ensured customer and management satisfaction with proposed marketing campaigns - Created and managed a content calendar, effectively scheduling and meeting deadlines - Developed, documented, and implemented scalable processes to enhance the efficiency of the marketing team - Owned, maintained, and improved the marketing tech stack, collaborating with Business Operations to manage data integrity and lead management processes

- Organized and participated in events to build community and boost brand awareness - Developed educational materials to promote knowledge sharing and engagement - Oversaw community projects from inception through design to their successful launch - Vigilantly monitored online reputation and provided insightful feedback analysis on reviews - Planned and implemented social media and communication campaigns - Created engaging text, image and video content for our social media accounts - Coordinated with Marketing, PR and Communications teams to ensure brand consistency - Liaised with Product and Sales departments to stay updated on new services and features - Built relationships with consultants and partners

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain Smile Dental Clinic social media presence. Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and Instrument conversion points and optimize user funnels. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Content Specialist Managing content and supporting our client with any issues faced on the technical side Making sure the content promised is delivered on time to the clinet Making changes on the UI to better give visability to cutomers Editing Synopsis, titles, folder positions Updating XML's Marketing Support Working closly with the Marketing team ensuring the UI is acheiving it's highest potential in regards to content visibility and positioning Sending a weekly report and update to the client, keeping them updated with the progress of the services we provide them

Feeding live shows on the channel such as NCAA basketball, Wimbledon through satellite or the Internet. Receiving programs through satellite such as PGA golf tour, News, and some promos. Recording and digitizing programs that would be aired on the channels. Adjusting video and audio levels to ensure better quality. Subtitling some of the programs. Monitoring channels and making sure that they are running to their highest efficiency and the signal is strong. In case of emergency such as loss of signal on a channel or the server crashes, I am there to quickly fix the problem and call people to collaborate with. Answering phones and taking memos and messages. Adjusting and planning playlists for the coming week. Writing synopsis for promos that are aired on the channels.

Humanities & Social Sciences Degree in Digital Communications and Mass Media Research Skills, Project management, Leadership skills, Global media background and perspective, Creative skills in all media fields based on experience and knowledge, Sensitive to multiculturalism and tolerance of difference