Eliana Brereton

helping find new hedgehogs to join us 🦔

At Caddie, I worked at the intersection of recruiting and brand. I wore many hats, including: Recruiting & Candidate Ops: • Owning end-to-end management of up to 10+ active roles at once, from sourcing to offer. • Sourcing top-tier talent using suite of various tools incl. LinkedIn Recruiter, Boolean searches, AI-powered sourcing, and targeted outbound. • Evaluation of inbound/referred candidates, writing reviews, and advancing top profiles. • Keeping hiring pipelines clean, applications vetted, and hiring managers/clients aligned. • Managing client communications; delivering candidate updates, gathering feedback, and keeping hiring aligned with their priorities. • Drafting job descriptions, building scorecards, and shaping candidate experience strategy. Marketing & Brand: • Leading content calendar + social media strategy / post creation. • Writing branded messaging across outreach, client comms, and marketing channels. • Creating lead magnets, launch campaigns, and demand-gen copy to position Caddie. • Collaborating with leadership on storytelling, positioning, and go-to-market content.

- Facilitated engaging discussions on foundational philosophical topics, such as ethics, metaphysics, and epistemology. - Provided one-on-one support to students through office hours and feedback on assignments. - Assisted with grading coursework and assessing student progress. - Coordinated with the course professor to ensure consistency in learning objectives and content delivery.

- Conducted comprehensive webpage accessibility audits using Siteimprove to ensure AODA compliance. - Co‑authored RFP responses for new accessibility software solutions across multiple departments. - Developed and delivered training sessions on digital accessibility best practices to staff and students. - Created and maintained accessible documents, multimedia, and web content on SharePoint and the University website. - Assisted with the team’s hiring process by screening candidates and participating in interviews, helping select new Support Students.

- Created digital marketing content by attending events and interviewing campus community members. - Co-managed Instagram and X (formerly Twitter) accounts, developing content strategies for both. - Ensured social media and website content adhered to AODA standards. - Developed documentation for department procedures and created AODA compliance guides. - Assisted with the planning, execution, and analysis of student recruitment events to engage stakeholders and support recruitment goals.

- Optimized digital media for growth and engagement through targeted social media campaigns. - Managed and created content, including giveaways that attracted over 100 applicants each. - Performed monthly analytics and social listening to enhance user engagement. - Produced community and student feature articles for the College’s website. - Conducted student interviews and developed promotional content for departmental initiatives.

- Supported design and launch of an integrated digital initiative to foster meaningful graduate student community engagement. - Converted legacy documents into accessible web resources, ensuring full compliance with applicable AODA Web Content Accessibility guidelines. - Contributed to full web content production cycle, including strategy development, planning, writing creative articles, publishing online, and promoting timely interview-based features across platforms.

- Worked face to face with both healthcare professionals and patients to answer inquiries over the phone as well as in the clinic, whilst ensuring confidentiality and providing outstanding personal customer care. - Managed the schedule of up to 30 patients at any given time, followed instructions from upper management to create an efficient patient-doctor schedule and promptly relayed all critical information between both parties.

Conducted a Major Research Project on the reliability and bias of AI-generated hiring assessments in Automated Video Interviews, supervised by Dr. Gus Skorburg & Dr. Deborah Powell.

Undergraduate co-op degree in Psychology, with a focus on Computer Science and Philosophy. Honours thesis with a focus on the ethical implications of GAI, and AI in HR specifically, supervised by Dr. Skorburg.