Mustapha Suliman

Marketing Manager @ The Body Shop

About

I’m a Marketing Manager focused on growth, digital marketing, and content-driven performance across competitive markets in Saudi Arabia and Egypt. Currently, I lead online sales and digital campaigns at The Body Shop (Saudi Agent) across Meta, TikTok, Snapchat, and Google Ads, driving measurable growth in reach, engagement, and overall performance. I believe modern marketing is a combination of Brand + Content + Performance + Partnerships. I’ve led multiple marketing teams, managed external agencies and service providers, and delivered collaborations with government and community entities. Previously at Nafea Group (JAC), I played a key commercial and marketing role in reactivating a market that had been inactive for several years, achieving significant overperformance against sales targets within less than a year, driven by strong B2B focus, customer reactivation, and brand rebuilding. I also bring a long-standing passion for football and sports content, which strengthens my understanding of fan behavior and the power of storytelling. Open to leadership roles in marketing and growth across KSA and MENA, especially in sports, entertainment, and media.

Country

Saudi Arabia

City

Riyadh

Industry

Marketing & Advertising

Skill

Magento, Online Marketing, Business Strategy, Facebook Ads Manager, Search Engine Optimization (SEO), E-Commerce, Brand Awareness, Direct Sales, Branding, Sales Processes, Analytical Skills, Social Media Marketing, Brand Strategy, B2B Marketing Strategy, Management, Director level, Business Marketing, Google Ads, Business Administration, Advertising

Experience

Marketing Manager

The Body Shop

2024-12 - Present · 1 yr 10 mos

Riyadh, Saudi Arabia

The Body Shop (Saudi Agent) — Marketing Manager Led online sales and digital marketing initiatives across Meta, TikTok, Snapchat & Google Ads Managed performance-driven campaigns and evolving marketing budgets Built content-led growth strategies and brand activations Delivered partnerships with government, cultural, and community entities Led multiple teams and coordinated external agencies and vendors Contributed to overall sales growth and strong digital performance

Sales And Marketing Representative

Nafea Group ( JAC )

2023-11 - 2024-12 · 1 yr 2 mos

Alexandria, Egypt

Nafea Group (JAC) — Sales & Marketing / Commercial Role Reactivated a market that had been inactive for several years Achieved significant overperformance vs. annual sales targets within a short period Drove strong B2B growth and customer reactivation Supported brand positioning, product improvements, and packaging enhancements

Marketing Specialist

Elaraby Group For Enterprise

2022-11 - 2023-10 · 1 yr

Sales Representative

Unionaire Group Technology - UGT

2022-3 - 2022-10 · 8 mos

Egypt

Marketing Coordinator

Universal Home Appliances

2019-3 - 2022-2 · 3 yrs

Sports Media & Content Contributor

Independent / Freelancer

2015 - 2017 · 2 yrs

Egypt / MENA

Sports Media & Content Contributor Independent / Freelance | Remote Hosted a sports radio show focused on football storytelling and light sports culture Conducted and published an exclusive sports interview in a printed sports magazine Wrote sports articles and opinion pieces for regional sports media platforms Developed strong storytelling skills and a deep understanding of football fan behavior Created engaging sports content aimed at building communities and audience connection Sports storytelling, fan engagement, and audience-driven content creation.