Eleonora Valentina Viola

Sourcing | Design | Product Development Manager | Womenswear/Menswear/Kidswear @ Lojas Renner S.A.

About

Mindful Leadership | Fashion and Product Development Manager with a strong multidisciplinary background, specializing in strategic design and product development across Contemporary, Casual-wear, Denim, Resort-wear, Loungewear, Sportswear (Woven and Knits), Party-wear, and Occasion-wear. Expertise spans Womenswear, Menswear, and Kidswear. Focus on big volumes and collections. Proven track record in fashion design strategy and coordination for both retail and e-commerce, with a focus on key international markets including Europe, Asia, South America, SEA, and the Middle East. Skilled in creating commercial trends, developing coordinated collections, and structuring category ranges tailored to business targets. Effective leader of design teams, collaborating closely with Buying, Planning, Marketing, and Supply Chain departments. Experienced in both corporate and start-up environments, having launched new brands, conceptualized commercial lines, revamped product imagery, and transitioned products from retail to e-commerce. Implemented systems and processes to enhance design team efficiency and organizational effectiveness. Expertise in sourcing, product development, cost engineering, supply chain strategy, production approval process, sustainability and most importantly people.

Country

Vietnam

City

Ho Chi Minh City Metropolitan Area

Industry

Apparel & Fashion

Skill

Mentoring, Quality Control, Overseeing Projects, Budget Management, Development Approvals (Land), Budgeting, Creative Problem Solving, Visual Communication, Strategic Thinking, Presentations, Attention to Detail, Color Theory, Inventory Management, Materials Management, Procurement, Supply Chain Management, Relationship Development, Conceptual Ability, Concept Development, Communication

Experience

Sourcing | Design | Product Development Manager | Womenswear/Menswear/Kidswear

Lojas Renner S.A.

2021-11 - Present · 4 yrs 11 mos

Ho Chi Minh City, Vietnam

Focused on Team Management, Strategic Design, Product Development, Sourcing and Supply Chain. Managing design and product development team across offices of Vietnam, China and Bangladesh (Buying House).

Womenswear Design Manager (e-commerce)

Bestseller Fashion Group China

2020-11 - 2021-11 · 1 yr 1 mo

Beijing, China

Design and Product Development Manager for Selected Womenswear (China & Asia) e-commerce & retail. Coordinating and Managing Design, Product Development and Buying. Collaborating with Tmall, JD, VipShop for online sales, product strategy and marketing.

Strategic Fashion Design Manager (e-commerce)

ZALORA Group

2015-10 - 2020-10 · 5 yrs 1 mo

Singapore

Design and Product Development Manager for the Zalora Private Labels: Tula Cruz: Resort, Loungewear Zalora: Basics, Casual, Loungewear, Denim, Sport, Work, Occasion, CNY Something Borrowed: Young fashion, Denim.

Senior Fashion Designer (e-commerce)

Rocket Internet SE

2014-3 - 2015-8 · 1 yr 6 mos

Singapore

Multi-product womenswear designer and product developer for private label of Lazada. Bringing latest fashion trends and concept to the whole collection reporting to the Creative Director Sourcing of fabrics (chinese market), giving detailed specs, ordering samples, liaising with suppliers and their pattern makers,looking at prototypes.Travel for international research and tradefairs focused on South East Asia market. Trend interpretation and application, Creation of moodboards, assessing samples and conducting fittings.Creation of working drawings/specification sheets. Design development and sourcing of ranges from production through to finished product. Working closely with factories in China, Hong Kong, Vietnam, Indonesia

Senior Designer Responsible for Denim and Woven department (North/South of China and Turkey)

Miroglio Group

2012-6 - 2014-2 · 1 yr 9 mos

Fashion designer and product developer fully responsible for denim and woven department. Managing the Category Team giving operative guidelines. Collection analysis, trends and colors forecasting, choose of fabrics, trimmings, washings/treatments, design. Contact with suppliers and official visits (South China and Turkey). Travel for international research and tradefairs

Senior Designer Woven and Denim (CHINA, TURKEY, MOROCCO, PAKISTAN, BANGLADESH)

Inditex

2009-11 - 2012-6 · 2 yrs 8 mos

Woven and Denim designer and product developer (formal and casual) Creating and developing range of basics and collections along with buying team. Ownership of R&D (new market trends & image boards) Product definition (fabrics, accessories,samples, production management) Contact with suppliers, official visits (CHINA, BANGLADESH, PAKISTAN,MOROCCO, TURKEY, INDIA)Liase with pattern makers.Travel for international research and fairs to Tokyo,LA, Barcelona Paris, London, Milan, New York,Copenhagen, Berlin, Florence, Moscow.Flea markets, second hand and vintage clothing In this role I strongly contributed to the sell out increasing (+30% 2011-2012)

Senior Designer Girlswear Total Look and Denim

Comvert Srl

2006-1 - 2008-9 · 2 yrs 9 mos

Developing and creating «Lady B» girlswear collection, research and development (new market trends & image boards), design (by the use of Adobe Illustrator and by hand), choice of fabrics and accessories, color board, graphics, campionary, production, styling catalogues and catwalks

Junior Designer Womenswear Total Look and Denim

Fornari Spa

2004-9 - 2005-12 · 1 yr 4 mos

Developing and creating designs for the following lines: • Fornarina Glamour/LTD/Basic • F-Wibe (collaboration with Miss Van) • Fornarina Sport Glam (Sponsorship) Styling of catalogues and catwalks

Junior Designer Menswear Total Look

VGRANTHAM

2003-7 - 2004-5 · 11 mos

Developing and creating designs for the following lines: • Vgrantham, urban casual man collection • Extè, high target sportswear- streetwear man collection • Coogi Luxe ( SAMSUNG group) man collection • Annapurna-Aida Barni man knitwear collection Styling of catalogues and catwalks