Elenny Frometa

CRM Manager @ NerdWallet

About

🚀 Lifecycle strategist obsessed with data, conversion psychology, and high-impact retention. 📊 Built onboarding journeys that 3x’d revenue, ran A/B tests with 140%+ upside, and I’m learning data science (SQL + Python) in my spare time because I genuinely geek out on this stuff. I’m a lifecycle marketing strategist who combines data analysis, customer psychology, and conversion copywriting to craft journeys that move the needle at every stage. Across fintech, insurtech, and personal finance, I’ve led full-funnel campaigns that directly impact revenue, engagement, and retention. Some wins I’m proud of: 🔁 Relaunched onboarding journeys that drove a 280% MoM revenue lift 📈 Executed statistically significant tests leading to 140% revenue gains above forecast 🎯 Lifted CTRs by 67% QoQ through OKR-based lifecycle optimization 🧪 A/B tested messaging and design that reduced unsubscribes by 33% ⚙️ Streamlined email production using liquid tags, cutting compliance editing time and improving calendar efficiency by 25% I bring a data-first mindset to everything, whether it’s analyzing funnel performance in Looker, building trigger-based journeys in Iterable or Customer.io, or testing variations that uncover what actually moves users. And because I love data so much, I’m teaching myself data science in my free time (yes, for fun). That includes building skills in SQL, Python, and predictive modeling so I can make even better decisions at the intersection of lifecycle and growth. Tools I use confidently: Iterable, Customer.io, Looker, Excel, HTML, SQL, Figma Core strengths: Segmentation, A/B testing, journey optimization, revenue attribution, and messaging strategy I’m now looking to join a company where I can own the lifecycle and CRM strategy at a deeper level, lead high-impact campaigns, and continue to turn data into measurable growth. Let’s connect if you're building something ambitious and customer-obsessed.

Country

United States

City

New York City Metropolitan Area

Industry

Marketing & Advertising

Skill

Machine Learning, R (Programming Language), Predictive Modeling, Data Analytics, Finance, Key Performance Indicators, A/B Testing, Looker (Software), CAN-SPAM, Data Analysis, Cascading Style Sheets (CSS), HTML, Writing, Blogging, Project Management, Search Engine Optimization (SEO), Copywriting, Online Marketing, Research, Marketing

Experience

CRM Manager

NerdWallet

2024-5 - Present · 2 yrs 5 mos

- Owned and relaunched the onboarding journey, leading to a 280% MoM revenue increase. - Led and managed profitable partner campaigns with banks like Bank of America, Citibank, and Chase - reporting on email opens, monetizing clicks, and revenue. - Strategized and executed statistically significant email tests that led to a revenue increase of 140% above forecast. - Collaborated with the data quality team to create a dashboard that facilitates the analysis of email and revenue data. - Created weekly and monthly metrics reports, including optimization strategies.

Founder | Conversion Copywriter

WitCopy

2021-11 - 2024-11 · 3 yrs 1 mo

Clifton, New Jersey, United States

- Pioneered a data-first approach, leveraging voice-of-customer data and data-driven insights, leading to an average 40% lift in conversions across various email campaigns. - Orchestrated comprehensive multi-channel copy strategies, utilizing stages of awareness and market sophistication. - Established and maintained marketing automation workflows, resulting in a reduction in manual workload. - Wrote persuasively and on-brand for a variety of brands, audiences and price points, for B2B and B2C. - Wrote and edited conversion-optimized copy for a variety of assets including landing pages, sales pages, web, emails, ads, slides, and push notifications.

Associate Manager, Lifecycle Marketing

Kin Insurance

2022-4 - 2024-5 · 2 yrs 2 mos

- Revamped and optimized pre-existing email and SMS campaigns by analyzing journeys and identifying optimization opportunities based on OKRs, resulting in a QOQ CTR lift of 67%. - Conducted A/B tests for promising journeys, testing various messaging, headlines, designs, and CTAs, resulting in a 33% decrease in unsubscribe rates. - Achieved statistically significant test results on several tests, including an 11% lift in Open Rate and a 74% increase in CTR. - Collaborated with sales and underwriting teams to simplify and improve a customer journey, resulting in zero complaints and enhanced clarity from leads. - Implemented liquid tags to streamline email editing, reducing the time required for compliance checks and ensuring significant changes are made from a central location.

Lead Conversion Copywriter

Lower

2021-8 - 2022-4 · 9 mos

New Albany, Ohio, United States

- Adapted copywriting strategies based on customer segmentation and behavior analysis, tailoring messages to resonate with different lifecycle segments. - Monitored and analyzed key lifecycle metrics, such as conversion rates and engagement metrics, to inform iterative improvements in copywriting strategies. - Wrote compelling copy for product landing pages, email campaigns, and marketing collateral, achieving a 20% increase in conversion rates. - Managed all aspects of landing page creation from copywriting to HTML and design to conversion rate optimization. - Developed effective, engaging, converting copy for video, social, email, digital ads, text messages, and push notifications.