Eleni R.

Digital Marketing – Social Media & E-commerce @ Naked Nutrition

About

Marketing professional specializing in influencer marketing, UGC campaigns, and business development. Skilled at building high-ROI partnerships, executing data-driven campaigns, and driving growth for DTC and e-commerce brands. Experienced in negotiating collaborations, and supporting cross-functional teams across marketing, HR, and operations. Combining experience in accounting and operations with marketing to deliver a structured, detail-oriented approach to digital strategy.

Country

City

Greece

Industry

Information Technology & Services

Skill

Events Sponsoring, GRIN, Influencer Sourcing & Vetting, Influencer Outreach & Negotiation, Talent Acquisition Support, Startup ecosystem research, Mapping innovation and economic development trends, HubSpot CRM management, Lead identification and qualification, Cross-team communication and collaboration, Outbound marketing campaigns (email outreach), Database management and organization, UGC Campaign Coordination, E-commerce (Amazon, Shopify), Website & Content Management, HARO Pitching, Campaign Operations, Social Media Marketing, Influencer Marketing, Talent Sourcing

Experience

Digital Marketing – Social Media & E-commerce

Naked Nutrition

2021-7 - Present · 5 yrs 3 mos

Accelerating brand growth through influencer research, sourcing, and campaign execution. Built a vetted network of 29K+ creators, driving 500+ collaborations that generated 20M+ impressions and 900K+ engagements. Skilled in UGC campaigns, content rights, market research, and cross-team support (HR & e-commerce) Key Responsibilities: • Proactively source and vet influencers, securing high-ROI collaborations • Drive influencer onboarding and negotiations (GRIN) • Coordinate UGC campaigns and manage content usage rights • Conduct market research to shape influencer strategy and brand positioning • Support Amazon & Shopify e-commerce operations • Contribute to HR talent acquisition through candidate sourcing and application review. • Pitching expert insights through HARO (Help A Reporter Out) to secure media coverage and backlinks. • Events Sponsoring

Business Development Associate

StartupBlink

2017-5 - 2021-6 · 4 yrs 2 mos

Key Responsibilities: • Startup Ecosystems Research & Mapping • Lead Generation and Research specializing on Innovation and Economic Development • Execution of Outbound Marketing campaign (HubSpot CRM) • Databases Management • Training team members on HubSpot and lead generation/research • Website administration

Tender & Bid Translator

Merkel Technologies Ltd.

2018-7 - 2019-8 · 1 yr 2 mos

• Prepared tender proposals (Greek ↔ English). • Translated technical and legal documents for high-value bids. Earlier Career (Greece) Management and operational roles in accounting and corporate operations.