Eleni Betka

Eretria Hotel & Spa Resort 4* (220 Rooms) • Provide strategic leadership and full operational oversight, ensuring seamless daily performance and attainment of quality, revenue, and profitability targets. • Direct and coordinate all departments (Front Office, Housekeeping, F&B, Maintenance), aligning operations with brand standards and business objectives. • Drive financial planning, budgeting, cost control, and performance analysis to optimize profitability and ROI. • Build and lead high-performing teams through structured recruitment, training, and performance evaluations. • Oversee guest experience strategy, maintaining superior service standards and addressing feedback to ensure loyalty and satisfaction. • Manage supplier relationships, maintenance planning, and property renovations, ensuring compliance with timelines, contracts, and health & safety regulations. • Foster partnerships with tour operators, travel agencies, and event organizers to expand market reach.

Argile Resort & Spa 4* (200 Rooms) • Led comprehensive operational turnaround, achieving revenue growth and operational excellence while steering the full renovation of 200 rooms and shared spaces within budget and deadlines. • Directed all departments’ performance, cost control, and guest satisfaction KPIs, ensuring adherence to quality and safety standards. • Negotiated and executed contracts with national and international tour operators, driving occupancy and revenue. • Managed procurement processes, supplier evaluations, and food & beverage cost controls in collaboration with the Executive Chef and F&B Manager. • Drove talent acquisition, training, and performance reviews to cultivate a motivated, service-driven workforce.

• Directed end-to-end hotel operations across four properties (230–65 rooms), delivering sustained revenue growth and guest satisfaction improvements. • Designed and implemented group-wide operational procedures and ISO quality standards. • Led multi-property staffing strategy — recruitment, development, and evaluation of cross-functional teams. • Developed revenue management strategies (upselling, yield, pricing), improving occupancy and ADR. • Negotiated contracts with OTAs and tour operators, managed online channels, and executed sales and marketing campaigns. • Launched thematic events and social media initiatives to elevate guest experience and brand visibility. • Represented the group in domestic and international tourism exhibitions, strengthening market position.

• Spearheaded revenue strategy for seven hotels, delivering market share growth and improved GOP margins. • Analyzed competitive data, developed unified pricing strategies, and optimized distribution channels (OTAs, GDS, booking engines). • Produced accurate forecasts, budgets, and business/marketing plans in partnership with hotel GMs and marketing teams. • Secured new B2B partnerships, expanded target markets, and enhanced digital presence to drive bookings and profitability.

Sivota Diamond Spa Resort 5* (70 Rooms) • Directed Front Office and Housekeeping operations, implementing service standards and team training. • Designed and delivered sales strategies and promotional packages to maximize revenue and profitability. • Managed reservations for individual, group, and conference business, ensuring seamless guest experience. • Negotiated international tour operator contracts, increasing occupancy and brand visibility.

Grand Hotel Palace 5* (265 Rooms) • Drove sales and marketing strategy, consistently surpassing revenue targets and securing new corporate and MICE business. • Managed multimillion-euro event and conference budgets, from planning to execution. • Negotiated high-value contracts, developed strategic partnerships, and maintained top-tier client relationships. • Supervised a cross-functional commercial team (sales, marketing, events) and introduced innovative promotional campaigns to expand market share.

Kempinski Hotel Nikopolis 5* (99 Rooms) • Played a key role in pre-opening setup: operational planning, departmental coordination, and launch event execution. • Built new client portfolios, executed sales plans, and drove early market penetration in the Greek luxury segment. • Organized promotional events, handled group reservations, and maintained the sales database (FIDELIO).