Elena Shiltseva

Advising the founding team on narrative, community, KOL outreach and launch ops—bridging football culture with on-chain engagement to build “the global home for the world’s game. Marketing, community, ad and product strategy on the token sale. Targeted raise 4 M, with ROI >3

Led two high-profile token sales, raised 9,6 M+ from public sales on own platform (no launchpads), keeping the marketing ROI between x3-5. Raised US $7 M+ for Antix, growing the holder base to 11 000+, and US $1 M+ for Stealth startup in competitive market conditions. Managed cross-functional teams (marketing, product, dev, design, support) to execute full-funnel sales strategies: KOL campaigns, paid ads, tiered bonuses, referral programs, and gamified dashboards. Developed compelling narratives and value propositions, running experiments across different messages, audiences, and channels to maximize conversion. Built real-time analytics dashboards to optimize CAC, LTV, and ad ROI, achieving up to 5× return on paid campaigns despite market downturns.

Participated in the SaaS solution validation in close collaboration with the technical team and management ensuring alignment with business objectives Orchestrated customer research using JTBD, unveiling insights from 200+ Asian market users. Developed KYC processes and integrated SaaS solutions aligning with stringent compliance, shaping a seamless user experience. Implemented Kanban to streamline workflows, boosting team productivity. Managed building an LLM trading assistant and support bot. Built and released a low-code MVP to experiment and test the bot's use cases on the real users

Our mission is to lead global Web3 adoption by helping businesses to streamline their payments and operations and focus on their ideas. Roketo is building SaaS solutions to get your Web3 or DAO covered at all stages - from early setup, to growth and scaling and then to sustainable stage. Within 4 months Elena has developed a product vision and initial roadmap, validated the product-market fit, launched an MVP and onboarded some of the largest companies at Near ecosystem, including NEAR Foundation. Developed initial agreements at Solana Ecosystem companies for further cross-chain extension

Fiat-to-crypto payroll startup. 4 weeks from idea to a working MVP. Two more weeks to the first transactions. Built a team from scratch. Responsible for the product, BD, partnerships, and operations.

Rarible is a leading multi-chain NFT marketplace, known for making drops for Miley Cyrus, Twitter, etc. Currently leading a team of 13 (grew from 3 in less than two months). - Hired and onboarded 10 new team members, introducing them to the blockchain/web3 world. - Built new team processes and cross-team communication. - Built the team’s roadmap according to the company’s strategy. - Launched first A/B tests on the platform. - Developed and delivered Polygon Blockchain implementation

Managed Cloud Contact center (a B2B service). Responsible for the business line as a whole, from product development, strategy, product-market fit etc to the resulting PnL. Leading a product team of 10. Tinkoff Bank is internationally known for exceptional CX and service. The goal of our product is to help our clients with providing the best service to their customers, as we be believe in customer experience as a new battleground for B2C companies. - Built product sales, analytics and marketing processes from scratch. Number of enterprise prospects grew x2.5 (2Q 2021 vs 4Q 2020) and then doubled again (3Q vs 2Q2021). - Launched several pilot projects with large enterprises and mid-sized companies - Extended the communication channels from phone-only to text channels such as web chats and messengers. Upgrade to the full omni-channel experience is on the way. - Changed agents’ motivation to be more transparent and motivating for the agent to take more working hours and increase the quality (average job hours for remote agent grew from 30 to over 60 hours per month and growing). - Within first six month revenue from SME clients grew 4.5 times YoY, revenue from the enterprise clients grew by 70% - Improved data analysis so that economic metrics calculation time was reduced from two days to 1 hour. Managed the analytics team to automate some of the metrics and move them to Tableau from MS Excel. - Launched automated feedback collection (NPS, CSat)

Okonto is a financial institution that holds valid licenses and has full legal right to operate in the financial sector, render the services of a digital currency wallet provider, act as an investment platform and a token issuer. We are fully MiFID-II compliant. Okonto has recently completed the placement of Gett shares granting the rare opportunity to become a pre-IPO shareholder of a unicorn company to investors for both institutional and retail investors from 15 countries. Our aim is to provide the retail investors with the opportunity to invest in most promising pre-IPO companies to earn on pre-IPO discount and long-term growth