Elena R. Silvani

Elena R. Silvani

Chief Distribution & Marketing Officer - CEE Region @ Generali

About

Leading Generali's distribution and marketing strategies across the CEE region, my role synthesizes analytical acumen with strategic leadership, driving growth and enhancing operational efficiency. Having steered salesforce development at Alleanza Assicurazioni, I've honed a keen expertise in governance and team empowerment, essential for navigating complex market dynamics. The essence of my professional journey lies in crafting transformative solutions that resonate with cross-cultural teams and market demands. With a steadfast commitment to excellence, our organization thrives on meticulous organization and planning, backed by robust negotiation capabilities, ensuring sustained competitive advantage and market leadership.

Country

Czechia

City

Prague

Industry

Insurance

Skill

Problem solving, Competenze interpersonali, Leadership, Management, Business Process Improvement, Change management, Project management, Business plan, Business development, Business Strategy, Insurance, Business Development, Project Management, Change Management, Marketing Strategy, Analysis, Business Planning, Management Consulting, Product Management, Analytical Skills

Experience

Generali

Chief Distribution & Marketing Officer - CEE Region

Generali

LinkedIn
2024-3 - Present · 2 yrs 7 mos
Genertel Biztosító Zrt.

Member of The Supervisory Board

Genertel Biztosító Zrt.

2025-9 - Present · 1 yr 1 mo
ALLEANZA ASSICURAZIONI

Head of Salesforce Development and Governance | People and Organization

ALLEANZA ASSICURAZIONI

LinkedIn
2023-3 - 2024-3 · 1 yr 1 mo

Milano, Italia

ALLEANZA ASSICURAZIONI

Head of Sales Governance - People & Organization

ALLEANZA ASSICURAZIONI

LinkedIn
2019-2 - 2023-3 · 4 yrs 2 mos

Milano, Italia

ALLEANZA ASSICURAZIONI

Head of Sales Operations

ALLEANZA ASSICURAZIONI

LinkedIn
2016-1 - 2019-1 · 3 yrs 1 mo

Milan Area, Italy

Responsible for all Operations of 400 agencies (1.200 point of sales) and 14.000 sales representatives: o front end (processes, software) o customer care processes o administrative staff (450 employees) o logistics (layout, rent, maintenance, utilities, cleaning) o fleet (450 cars) Special projects o Sales and Administrative Processes Simplification within the Generali Group Strategy "Simpler, Smarter, Faster". It includes the redesign of the processes in order to reduce company costs, move to paperless processes, digital transformation on 1.200 POS and 400 agencies o Administrative and service model review o Change Management on cross functional projects (e.g. IDD)

Generali

Contact Center Manager - Claims Area

Generali

LinkedIn
2013-1 - 2015-12 · 3 yrs

Milan

Responsible for all claim notification procedures and first level assistance to Generali Italia distribution network and clients. Coordinating 340 people, through 4 middle-management layers, I am in charge of the daily running and the strategic development of the centre, meeting customer service targets as well as planning areas of improvement or development. I ensure that calls are answered by staff within agreed time scales and in an appropriate customer centric manner. The Center is ISO 9001 Certified.

Generali

Model Manager

Generali

LinkedIn
2010-4 - 2012-12 · 2 yrs 9 mos

Milan Area, Italy

- Monitoring corporate processes to avoid inefficiencies and ensure highest alignment with group internal best practice - Assessment of group IS development requests in order to rationalize and prioritize them - Identify corporate risk factors to minimize impact with improved processes or IS development - Co-ordinate interdisciplinary projects between various business units to make sure implementation is done in accordance to guidelines received from Top Management

Generali

Project Manager

Generali

LinkedIn
2009-6 - 2010-4 · 11 mos

Milan Area, Italy

Responsible for the overall direction of internal projects, providing services to the organization's portfolio of projects such as guidelines, planning, scheduling, estimating, costing and risk assessment. Ensuring consistency with corporate strategy, consistency of process across projects and customer satisfaction with the service.

Generali

Business Unit Manager - Health Insurance

Generali

LinkedIn
2005-12 - 2009-6 · 3 yrs 7 mos

Milan Area, Italy

Business Unit Manager (FTE: 31) Responsible for executing the company vision of prompt and professional client services, through motivation and leadership. Responsible for managing the day-to-day implementation and operations aspect of the client relationship as well as the achievement of the Service Level Agreements (SLA). Special projects - Set up of additional Branch (Turin) – process and procedure design for traditional business - New IT System Project Management (Group-wide)– application requirements, technical guidelines, supervision – in cooperation with IT and Product Depts - New Product design (Groupwide) –design of new products to be extended to all companies of the Group – in cooperation with Business Development

Amadeus

Product & Marketing Manager Travel Industry

Amadeus

LinkedIn
2004-3 - 2005-12 · 1 yr 10 mos

Milan Area, Italy

Responsible for the Marketing and Product Suite and Maintenance, reporting to Marketing Director. Main responsibilities: - Managing a five people team (PMs, Market Analyst, Web Designer, Communication Specialist) - Managing the budget of the area - Management of special projects (Front Office migration, new portal lauch, etc) - Market analysis and positioning - Pricing - Product strategy - Sales tools development

WTW

Management Consultant for Insurance Companies

WTW

LinkedIn
1998-4 - 2004-2 · 5 yrs 11 mos

Milan Area, Italy

Directly involved in supporting insurance clients improving the effectiveness and efficiency of their core business and developing their marketing and commercial strategies. My role requires an active project management with particular attention to customer relations, cost and time planning, team management and leadership. Typical projects I am normally involved in include but are not limited to: - Business Plan development for insurance start up - Insurance Market entry study - Life and non-life product development - Customer value management - Defining marketing strategies - Process analysis - Claims management effectiveness - Assessing potential partnerships and prospecting - Holding seminars with IRI on insurance related topics Involved in internal project, including: surveys, recruitment, writing and publishing articles.

Frost & Sullivan

Principal Project Analyst

Frost & Sullivan

LinkedIn
1997-2 - 1998-4 · 1 yr 3 mos

London, United Kingdom

Strategic analyst for the industrial sector with pan-European responsibility over steel manufacturing, medical instruments, chemical industry and measurement tools. I had complete ownership of each project from its development to delivering the final report to the client. Typical projects included market entry, market positioning and product launch.

Education

MIB Trieste School of Management

MIB Trieste School of Management

LinkedIn
2017-9 - 2019-11 · 2 yrs 3 mos
IMD

IMD

LinkedIn

Global leadership program - Step up 2.0

2018 - 2018
Università Bocconi

Università Bocconi

LinkedIn

Economics

1991 - 1996 · 5 yrs

Elena R. Silvani's Contact Information

Email

******@***.com

Phone

(**) *** ****

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