Elena R

· Managed a team: participated in hiring and onboarding of new colleagues, reducing ramp-up time to 1–2 months; successfully grew team members to Senior level. · Led strategic partnerships with major advertising networks and platforms (TikTok, Google UAC, Bigo, Mintegral, Applovin, IronSource, VK — the largest social network in the CIS, Yandex — the leading CIS search engine) with budgets ranging from 100K to 300K USD. Independently launched and monitored campaigns on programmatic and managed in-app platforms, handling budgets from 5K up to 100K+ USD. · Expanded the agency’s portfolio to 100+ traffic sources; managed on average 20+ active partners monthly, with 30–40 sources in ongoing operation. · Ensured delivery of client KPIs on fraud, CPA, and budgets; managed up to 10 major clients per platform, negotiating fraud reduction and compensation terms. · Actively engaged in the industry: participated in 12+ events (local meetups with Appsflyer, Snapchat, Mintegral, Bigo; conferences including ChinaJoy, WN Conference, and MGC Europe), and served as a speaker at WN Academy webinar; leveraged events to acquire new partners and improve cooperation terms with existing ones. · Collaborated with the PR team: acted as a speaker in multiple webinars, and contributed to articles and posts featuring my professional insights.

· Managed partnerships with 15–20 advertising platforms simultaneously, including TikTok, Google UAC, Applovin, Mintegral, IronSource, and Bigo, with client budgets averaging 100K+ USD. · Independently launched and monitored campaigns on programmatic and managed in-app platforms, handling budgets from 5K up to 100K+ USD. · Collaborated with colleagues to design up to 5 media plans per month, evaluating feasibility with advertising platforms and aligning on optimal launch strategies for new clients. · Conducted 10+ test campaigns in parallel to explore new traffic opportunities and improve client acquisition results. · Negotiated financial terms and secured improved conditions for clients, including exclusive placements and rebate increases. · Monitored and optimized traffic performance to ensure KPIs on fraud, CPA, and budget spend were consistently achieved. · Coordinated closely with the media buying and sales teams to streamline campaign launches, resolve technical issues, and maximize efficiency. · Supported the onboarding of new traffic sources, contributing to the agency’s expansion to 100+ active partners. · Participated in industry events and platform workshops, building stronger ties with partners and staying updated on new advertising tools and features.

· Took ownership of 3–5 push traffic sources, managing daily operations and maintaining direct relationships with partners. · Handled reconciliation tasks for additional traffic sources, ensuring accuracy in reporting and financial settlements. · Collaborated with senior colleagues on campaign preparation and absorbed best practices in performance marketing and traffic management. · Established a foundation of independent responsibility early on, which enabled a rapid promotion to the Manager role within 4 months.