Elena Yovcheva-Tileva

• Execute a multi-channel, marketing program strategy that incorporates paid search, affiliates, inbound/content marketing, email campaigns, advertising (including display), sponsorships, social media, and other marketing programs to acquire new customers and leads • Manage the functional aspects of FastComet’s traffic generation programs

• Provide leadership expertise in providing efficient and focused sales and marketing strategies so as to achieve the ETNHost’s strategy, growth and profit objectives. • Direct customer acquisition activity across various channels including affiliates, PPC advertising and retargeting, SEO, social media advertising, video advertising, content marketing, field activities, and website optimization. • Responsible for directing all marketing, advertising, website, affiliate program, and public relations efforts for all of the company websites . • Lead the training, hiring, and performance assessments of sales and marketing employees and supervise their every day activities. • Support Sales via brand education, training guidelines and support. • Decide the demand for services and products offered through the company and its competitors and recognize potential clients/leads. • Create, monitor, measure, optimize, and provide recommendations on campaigns across paid search and display channels.

• Act as the “voice” of the brand, lead the execution of the brand strategy and direction through the management of the WebHostFace portfolio and naming convention, working independently and with internal groups, to define processes and guidelines that effectively promote the brand and its messaging. • Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. • Manage various digital projects and vendors across all functional areas – SEO, paid-search, social, mobile, email, display, re-targeting, and digital media buying • Coordinate the development of advertising campaigns, including concepts and content, based on advertiser requirements, target audience, and placement variables. • Coordinate campaign execution needs to support the campaign and the user experience from email to interstitials, landing pages, etc. • Coordinate the design of all ad creative materials with the design team. • Manage email campaign execution through target segmentation, data analytics, list management, and lead management • Drafts campaign briefs & content, including copy • Monitor and optimize multiple pay-per- click search engine marketing campaigns. • Develop and executed inbound linking strategies • Build, develop, and maintain relationships with new and existing customers; • Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.

• Introduce potential customers to the company and the products; • Work closely with other teams in the company (Customer Service and Technical Support) to ensure the best and most professional experience for the customers; • Prepare weekly sales reports to be shared with senior management; • Provide prospects with SiteGround’s product offering based on facts and an understanding of the customer's current/future needs. • Listen to, identify and understand prospects' viewpoint and tailor communication to meet prospect’s needs and expectations; • Handle price negotiations with a focus on value-based selling and position the core differentiators of SiteGround in a way that clearly shows potential customers what they will receive for their commitments to the company.

• Communicate with clients over live-chat, email and phone • Respond to customer requests/inquiries concerning services, products, billing, claims, and support items based on company policies and procedures • Develop ability to apply company webiste and services information to tailor responses and actions to meet the customers' specific needs • Report issues directly to the supervisor to help maintain current tools for retaining customers. • Perform excellent customer service (including basic technical support) to aid in helping a customer to not cancel their account.

• Serving and attending customers, concluding agreements for “Telenor” Ltd.,promoting and selling services supported by “Telenor” Ltd. • Reaching sales targets and budgets to optimise profit • Ensure all store activities live up to standards (mobile phones and accessories presentation, sales activities, campaigns, stocks and follow-ups) • Dealing with customer service issues such as queries and complaints • Supervising the shop assistants and performing regular trainings on the new market trends • Overseeing stock control and receiving orders • Capturing and resolving user requests • Managing user access to systems • Managing fault reports/service calls/bugs to back office and vendors • Ensure that all back office procedures are up to standards (staff planning, cash office, reductions, deliveries, safety and security routines)