Elena Tikhomirova

Marketing Manager at FEBEST Auto Parts UAE, supporting B2B marketing, brand development, lead generation and partner communication for FEBEST branches in the UAE and Kenya across the GCC and African automotive aftermarket markets. FEBEST is an international aftermarket spare parts manufacturer specializing in suspension, steering, rubber-metal components, bearings, hubs, mounts and repair kits for passenger vehicles. My work focuses on increasing brand visibility, supporting sales teams and developing communication with distributors, wholesalers, spare parts retailers, workshops, garages and service centres. Key responsibilities include: • Developing and supporting B2B marketing activities for FEBEST branches in the UAE and Kenya • Supporting lead generation across the GCC and African markets through exhibitions, digital channels, customer databases and direct communication • Preparing localized content for LinkedIn, Instagram, Facebook, email campaigns and product posts • Coordinating FEBEST participation in international automotive exhibitions across the Middle East and Africa • Supporting marketing activities for FEBEST Kenya, including social media content, exhibition preparation and customer communication • Managing communication with potential partners, clients, event organizers and service providers • Following market feedback from customers and sales teams to support marketing activities • Working closely with sales teams to improve customer communication, product visibility and brand awareness • Supporting CRM processes, lead tracking and marketing reporting

Worked in territory sales and trade marketing for Philip Morris International, managing retail partner relationships and supporting product availability, visibility and sales performance across the assigned territory. My role focused on field sales execution, customer communication, merchandising standards and implementation of trade marketing activities in retail channels. Key responsibilities included: • Managing relationships with retail partners and key points of sale • Supporting product availability and visibility across the assigned territory • Implementing trade marketing activities and merchandising standards • Monitoring product placement, stock levels and competitor activity • Conducting regular field visits and communicating with retail customers • Supporting sales targets through effective territory management • Preparing reports on market situation, retail execution and sales activities

Worked as a Sales Representative at The HEINEKEN Company, responsible for developing sales and maintaining communication with retail customers across the assigned territory. The role focused on product availability, retail visibility, customer relationship management, achieving sales targets and implementing company standards across retail channels. Key responsibilities included: • Managing relationships with retail customers and points of sale • Supporting product availability and visibility in retail outlets • Achieving sales targets across the assigned territory • Monitoring product placement and merchandising standards • Conducting regular field visits to retail locations • Monitoring competitor activity and the market situation • Supporting promotional activities and trade programs • Preparing reports on sales performance, product visibility and customer activity

Worked as a Territory Sales Representative at Red Bull, responsible for developing sales, product distribution and brand visibility across the assigned territory. The role focused on retail customer communication, product availability, merchandising standards, promotional activities and supporting sales growth in retail channels. Key responsibilities included: • Managing relationships with retail customers and points of sale • Supporting product distribution and availability across the assigned territory • Ensuring product visibility and correct placement in retail outlets • Implementing brand standards and merchandising guidelines • Conducting regular field visits to retail locations • Supporting promotional activities and local trade programs • Monitoring competitor activity and the market situation • Preparing reports on customer activity, product visibility and sales performance