elena crespo

American multinational, world leader ($7.8B revenues) in total flooring with operations in US, Europe and Asia. MOHAWK Industries, Calhoun (US) Intern, Digital Marketing Department Completed and presented a benchmarking analysis between the company´s web site and competitors, to improve upon our strengths and weaknesses. Improved the merchandising tracking system to clients, by reorganizing multiple Excel documents, reviewing the tracking methodology and providing options for standardization. Put forward proposals during interdepartmental meeting on the effective organisation of the “HD Expo Hospitality Design Event held in Las Vegas”.

MOHAWK Industries, Dallas (US) Intern, Marketing Department, “American Olean” brand Acquainted with company´s product offering through manufacturing site visits, the study of the production process (from row materials to finished product), review of the digital catalogue and its sales channel segmentation. Contributed to the relationship development of multi-brand retail clients in Denver and Kansas through the involvement in various business meetings, presentation of the product range and “product panels”. Carried out a project on product positioning in the projects segment, researching largest construction companies with major hospitality projects in the pipeline to understand flooring product requirements, tendencies and trends.

Bilingual graduate with 3+3 month internship experience in Sales and Marketing at the HQ of MOHAWK, the largest total flooring multinational in the U.S (tiles, carpet and parquet flooring). Student Representative at University Rey Juan Carlos (2012-2013).