elena pitt

Designed and promoted exclusive sponsorship packages for “C” level executives related to the energy sector, investment banking, institutional and retail equities, derivatives and M&A.

Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,600 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies.

Lead the execution of the business plan and new business strategy for an organization. Competitive and SWOT analysis are important functions of this role. Lead strategic initiatives to market new energy solutions and energy storage products. Building brand recognition, developing sales territories, building and maintaining viable pipeline of prospective clients and creating, developing and presenting proposals to solicit new businesses.

Established new business unit, focusing on Energy Risk programs in following sectors: Banking and Finance, Healthcare and Energy. Measured and evaluated strategic business goals. Led development and management of the Energy through leadership marketing program in alignment with overall Energy strategy and objectives.

Led business case development and regulatory initiatives for Distributed Generation. Managed and operated all NAATBatt activities in Distributed Energy Storage Project with DOE and Argonne National Laboratory, strategic marketing, membership development, OEM sales solutions and service advisory. Clients include: EaglePicher Technology, EnerSys, Duke Energy, Focus Graphite & Grafoid, General Motors, ABB, Siemens, DNV GL, Saft, Maxwell Technologies, Bitrode, Hitachi.

Started up an Energy Division. In this newly created Division, my role was to develop and direct global brand strategy for the Division. Developed, implemented, and monitored an annual budget to ensure consistent operation within its budget. Designed, developed, produced, marketed and sold executive C-level tailor made industry sponsorship Programs to International Energy companies. I was accountable for the development and launching brand new Division’s website and its regular updates.

Started up an Energy Division. In this newly created Division, my role was to develop and direct global brand strategy for the Division. Developed, implemented, and monitored an annual budget to ensure consistent operation within its budget. Designed, developed, produced, marketed and sold executive C-level tailor made sponsorship Programs to International Energy companies, global international financial companies and large corporations. I was accountable for the development and launching brand new Division’s website and its regular updates. Developed media packages, conducted all conferences and seminars, serviced as liaison between Media partners and the company, wrote press releases, updated company headlines and news on corporate website. Supervised production team for each new product related to Energy Sector. Managed, interviewed, hired and trained over 100 new employees.

Established new business clients in the technology, healthcare and energy marketplace, analyzed world-wide markets, identified profitable target markets for products. Grew new business clients into key accounts across company’s portfolio of services. Strategic marketing activities included forecasting global strategic marketing plan, overseeing key customer insights.

Created client portfolio for advertising, public relations and press coverage, and supported clients’ strategic marketing and advertising strategic plans. Performed forecasts for revenue, expenses, and depreciation on a monthly basis. Major accounts: City of Chicago, American Dairy Association, Russian Department of Energy (as referred to Ministry of Oil and Gas in Russia), and Russian Department of Agriculture (Ministry of Agriculture). Duties: export sales negotiations, translation, contract preparation and execution. Marketing: “Dairy Production in the USA” brochure translated into Russian for mass distribution to overseas agricultural clients.

Conducted and led the implementation and management of the local and international marketing programs of ABB’s Energy sector. Implemented territory strategies, and developed joint venture with International petroleum organizations.

* Key role's highlights: * Work to improve an organization’s market position and achieve financial growth * Prospect for potential new clients and turn this into increased business * Define long-term organizational strategic goals, build key customer relationships, identify business opportunities, negotiate and close business deals and maintain extensive knowledge of current market conditions