Elena Galetskaya

Responsibilites Create and implement influencer marketing campaigns for sex and wellness brands (e.g GVibe). Provide market evaluations. Launching and supporting Google Ads Campaigns. Localizing marketing campaigns and marketing materials (EMEA to CIS markets).

Consulting people about sexual wellness Communicating with brands about representation of them on the market Writing sex educational materials My first book became a bestseller The new book release at 14th March, 2022.

Creating and implementing the system of B2C marketing Responsibilities: Influencer marketing Finding and recruiting influencers on paid, CPA and unpaid base. Social Media Marketing Owning the channel, controlling Social Media Manager, evaluating performance. Partnership Program Implementing the automatised CPA system, establishing connections between brand and paid publishers. Performance marketing Creating Google Ads and Traffic Junky campaigns. Evaluating the results according planned ROI. PR Reaching out journalists, columnists, establishing connections between them and brand. Awards Creating and following the calendar of professional and design awards. Preparing and submitting applications. Stable and effective relationships with influencers were established. Performance marketing channels were over-performing. The brand won the prestigious Red Dot Design Award.

My team provided 360° company's representation: Social media (Instagram, Youtube, Telegram) Influencers in Instagram and Youtube TV and newspapers Glossy magazines Events We also provided PR, influencers and marketing support to brands (Womanizer, We-Vibe, Svakom, Pjur, Fun Factory). My tasks as a team leader were: Coordination of all team members Effectiveness analysis Consultation and help Building a PR and marketing plans for company and for partners brands. Regular reports to the head of company and partners brands. We achieved: Strong and positive reputation of company High effectiveness of work and influencers campaigns in particular, also in direct numbers.

Work on company brands representation in media and blogs. Introduced to media and influencers a product, which was totally new for market - dry shampoo Batiste.