Elena Eckerby

- As acting Category Manager for Reima’s Tutta brand (outdoor apparel for toddlers and kids) led the SS25 collection strategy: achieved target of 45%+ recycled materials while maintaining price competitiveness and profitability. - Managed 60+ Outdoor styles per seasonal collection, including SMUs for Key Accounts and special campaign items. - Coordinated packaging development across all categories: streamlined content and design, reducing handling time and costs by up to 30%. - Owned the end-to-end sample process: ordering, inventory, tracking, and delivery for sales and marketing use. - Maintained and improved product data accuracy across systems and catalogs; superuser of PLM system Lectra Kubix. - Delivered seasonal sales and product performance reports using QlikView to support product and design decision-making. - Supported category strategy implementation and continuous collection development alongside senior Category Manager.

Support of Category Managers for Footwear and Accessories. Woven accessories product management.

- Managed key wholesale accounts across Central Europe and the Baltics (representing 50%+ of regional sales), ensuring accurate order entry, invoicing, and resolution of reclamations. - Entered pre-orders and seasonal orders into ERP system; ensured order accuracy for pricing, delivery addresses, and delivery windows. - Maintained and updated changes to orders and supported customers in using the customer order portal. - Tracked inventory shipments from suppliers in China, Bangladesh, and Sri Lanka to European customers, as well as outbound deliveries from European warehouses. - Maintained weekly shipping schedules based on customer plans and delivery timelines; proactively resolved delivery delays and coordinated order shifts when needed. - Collaborated closely with logistics and supply chain teams to ensure wholesale accounts shipped within designated shipping windows. - Prepared customs clearance documentation and worked with customs authorities in Poland, Ukraine, UK, and the USA to ensure timely release of shipments. - Issued combined shipment invoices and credit notes upon customer request; supported financial status updates in coordination with finance. - Contributed to developing and streamlining internal logistics and operations processes.

Responsible for sales support tasks, including order handling and invoicing in ERP system.

- Led the development and successful launch of the “Gotovo!” ready-to-cook product line, securing placement in national retail chains and on Amazon. - Owned the entire product lifecycle: from concept development and packaging design to market launch and eventual phase-out. - Defined and implemented pricing strategies, promotional campaigns, and advertising initiatives to strengthen brand presence and increase market share. - Conducted market and consumer research, using insights to drive product improvements and tailor marketing strategies to key customer segments. - Drove a company-wide rebranding initiative, coordinating the cross-channel rollout and supporting international packaging redesigns for markets in Sweden and the USA. - Collaborated closely with R&D, manufacturing, sales, logistics, and external creative agencies to ensure smooth and timely product development and launches. - Designed training materials for sales and marketing teams, improving product knowledge and contributing to a 20% increase in sales performance. - Used data-driven insights to optimize merchandising and product assortment across diverse retail formats and regional markets. - Managed the marketing and product development budget, ensuring cost-effective execution and alignment with business goals. - Built and maintained strong relationships with key retail clients and partners to support product growth and brand loyalty.

- Responsible for marketing strategy, brand position, creative concept and promotion. - Planning and implementing PR- and advertising campaigns (press, TV, radio, outdoor, BTL, cross-promotion). Also web-marketing (supporting the web-site, activity in social media, forums). - Events-producing.

- Planning and implementing advertising campaigns. - Coordinating marketing department working and financial control.