Elena Cage

• Develop long-term strategies and refreshed brand identity to align with overarching corporate strategic objectives and drive sustained & impactful growth • Collaborate with Design, Merchandising, Paid Media, Digital & Social, Creative, and Operations teams to execute seasonal and brand content, from full campaigns to social-first content • Lead brand and influencer partnership initiatives to drive increased reach and relevance for the brand • Manage annual brand & content calendar while fostering collaboration among cross-functional teams to guarantee alignment across priorities & initiatives

• Develop 360° marketing plans & data-driven strategies for campaigns in partnership with cross-functional teams across regions • Partner with Design, Merchandising, Regional Marketing, Digital & Social, and Operations teams to execute seasonal campaigns • Develop long-term growth strategies for the Kids & Baby brands to achieve overall corporate strategic growth goals • Collaborate with Regional Marketing teams to identify globally relevant initiative and ensure alignment between key partners • Manage annual global content creation budget

• Supported in campaign planning & execution across Women’s Polo and Kids & Baby • Managed development of global consumer calendar coordinating with key teams, including Regional Marketing, Digital & Social • Responsible for staying tuned into changing consumer behavior and competitive landscape, providing recommendations to continue driving the business forward

• Worked collaboratively with the global marketing, creative, and regional digital teams to create the most competitively advantaged Ralph Lauren social playbook and channel strategies • Provided expert guidance on platform developments, analyze platform trends and translate them into actionable recommendations for maximum efficiency and effectiveness • Partnered with analytics team in crafting insight-led recommendations on social initiatives, on-going channel best practices, and overall channel health • Supported creative teams in ensuring that creative inputs are on-strategy and optimized for platform best practice • Responsible for the growth and development of 2 direct reports

• Distributed and scheduled daily social media assets to all Kate Spade New York accounts through Curalate, Dash Hudson, Facebook Business Manager, Twitter Media Studio, and Trello • Led research on awards for digital strategy and brand campaigns. Compiled a database of relevant awards opportunities, developed conclusions and recommendations of awards for application, and presented to marketing strategy and brand creative team • Made content strategy and process recommendations based on performance and market-specific characteristics based on learnings from the current Kate Spade New York international social media presence • Created an all-encompassing brief (including marketing strategy, creative asset request, asset distribution plan) and pitched influencer partnerships to increase reach and awareness • Worked with the Head of Digital Marketing and Influencer Partnerships to manage relationships with influencers and to distribute product for upcoming activations

• Collaborated with the Product Development and Visual Merchandising teams to support Fall 2018 product launch • Helped re-design the in-office showroom to better reflect the aesthetic and qualities of the Rhone man • Performed competitive market analysis and made recommendations for new products to develop and include in the Rhone core line • Gained retail experience working in the Rhone storefront at Chelsea Piers CT

• Worked on innovation projects for Campbell’s Soup Company • Conducted market and technology research to define the product landscape applicable to Campbell’s products • Developed brand positioning statements and potential applications for proprietary technologies • Presented findings and recommendations to Campbell’s executives in an all-day working session at Campbell’s headquarters • Concepts were tested quantitatively, several generated outstanding purchase interest and were built into the innovation pipeline

• Analyzed social media effectiveness using Google Analytics and recommended A/B testing to maximize social impact • Developed innovative marketing strategies on behalf of the company - proposed ideas to high-level executives and received positive feedback • Spearheaded collaboration between Fab and Grabr (international distribution service) - worked directly with Grabr’s VP of Partnerships and Business Development to expand Fab’s global impact

At Geneva Watch Group, I worked directly with brand managers for various luxury companies including Sperry, Ted Baker and Kenneth Cole. With my sailing background, as well as in-depth research, I provided insight and developed new growth ideas for Sperry watches in order to penetrate the maritime community. Additionally, as smartwatches were beginning to enter the market, I led market research and identified opportunities within the smartwatch market for the Geneva Watch Group. At the end of my internship term, I presented my findings and a comprehensive competitive analysis to the CEO and Marketing Director of GWG, receiving positive feedback.

Chapter President, Alpha Delta Pi Director of Social Enrichment, Alpha Delta Pi Member of Omicron Delta Kappa WFU Dean's List 8 semesters