Elena Baranova

Marketing Manager @ ACN Group of Companies

About

Self-motivated and organized PR & Marketing and Event Professional with strong result-oriented skills, GR experience and perfect negotiation competences. - Launched to the market and promoted the international logistics alliance. Promoted personal brand of the alliance leader from the industry small media to the federal news agencies and radio/ TV programs in prime time using PR Instruments without using paid ads. - Signed 10+ strategic contracts with the worldwide networks and associations. - Organized 20+ business events with up to 600 participants in Turkey, Azerbaijan, Germany, Estonia, Latvia, Russia. - Organized the meeting with the Advisor to the Minister of Economy of the Azerbaijan Republic and the Head of the Agency for the Development of Economic Zones of Azerbaijan. - Widened the alliance geography to 20+ countries by signing the membership agreements: Vietnam, Singapore, China, India, Israel, Azerbaijan, Uzbekistan, Kazakhstan, Lithuania, USA, Latvia, Estonia, Finland, South Africa, Turkey, South Korea, Taiwan, Italy, etc. - Have experience of public speaking and business session moderations online and offline.

Country

United Arab Emirates

City

Abu Dhabi

Industry

Transportation/Trucking/Railroad

Skill

Market Analysis, Market Research, Business Events, Supplier Negotiation, Corporate Communications, Management, Social Media Communications, Organization Skills, Supervisory Skills, Teamwork, Marketing Communications, Activations, Customer Experience, Measurement Tools, Contract Negotiation, Marketing Strategy, Analytical Skills, Marketing, Negotiation, P&L Management

Experience

Marketing Manager

ACN Group of Companies

2024-6 - Present · 2 yrs 4 mos

Abu Dhabi

Key role responsibilities: - market analytics - marketing channels development - content creation - events management

Deputy Marketing Director

ACEX Group

2017-6 - 2024-5 · 7 yrs

Russian Federation

Key-role responsibilities: • Marketing and promotion plan development and fulfillment control (both for single company as well as all alliance members); • Stakeholder monthly reporting targeted to manage changes, budget/cost control and report on the achievements; • Promotion channels optimization and development: cpc, SMM, email marketing, PR; • Development of the relations with the potential and actual alliance members; • Business events planning, participation and organization; • PR and GR responsibilities. Achievements: • Signing of Strategic Contracts with 5+ Associations; • Contract signing with 15+ companies as Alliance members; • International business events arrangement in 6 countries (ACEX Conferences, business sessions at the international exhibitions) • Organization of the meeting with the Counselor of the Minister of Economics of Azerbaijan; • Growth of the followers in FB for 150% after participation in the event in Kuala- Lumpur, Malaysia, creation and supervision of the Fb community, growth of followers in Instagram account.

Marketing and PR executive

ACEX Group

2012-10 - 2017-5 · 4 yrs 8 mos

Moscow City, Russia

Key-role responsibilities: • Company PR strategy development; • Owner personal brand promotion; • Business events planning, participation and organization; • Internal communication development between the company offices in different countries; • Website content and analytics; • Data base control and update (CRM). Achievements: • Reduced the price for publications in the media by 100% in the leading federal press including international (Jura More Sea, Vedomosti, Interfax, Business FM, etc.); • Info partnerships arrangement with more than 30 logistics events’ organizers in Russia and abroad; • Making email marketing indicators at the following level: OR – 27%, CR – 3%, DR – 95%

Project Manager

EXPO LLC

2007-7 - 2012-9 · 5 yrs 3 mos

Moscow City, Russia

Key-role responsibilities: • Lifestyle mall construction project management • Investment attraction (negotiations with the potential investors, banks, development companies) • General Director support in negotiations with architects, constructors, designers, consultants. • Monthly and quarterly reports to the bank and sponsors, financial control reporting; Achievements: • Successful signing of the Investment loan agreement with Sberbank of Russia and control over fulfillment.