Eldar Mustafin

-Scaled paid marketing across global markets (US, Tier1 and APAC) from early-stage budgets to seven-figure, achieving an average 30% YoY ROI growth. -Developed and managed the annual marketing budget of $20M+ with ROAS KPI’s -Launched browser and mobile app from scratch, achieving 10X growth in media spend, overseeing full-cycle go-to-market planning -Developed and iterated on product-market fit through continuous testing, audience research, ICP refinement, funnel and onboarding optimization. -Built end-to-end marketing pipelines integrating creative production, performance media and data analytics to accelerate customer acquisition and LTV growth. -Spearheaded market expansion by launching in 2 new markets (KR, JP) and increasing market share in core regions by 45%Hired, trained, and managed a high-performing marketing team of 6 specialists (4 UA + 2 ASO), successfully scaling team capabilities to support rapid company growth. -Leveraged AI and automation tools (Zapier, Revealbot, Stable Diffusion, Midjourney, etc.) to streamline UA operations and accelerate large-scale creative testing.

-Designed and optimized multi-channel user acquisition strategies (Meta Ads, Google Search, Video, Display), scaling MAU by 50% YoY with consistent monthly growth.Implemented rapid experimentation processes, increasing conversion rates by 25–35% across funnels. -Built creative pipelines and led production workflows, delivering 40+ high-performing creatives per quarter.Transitioned reporting infrastructure to Tableau dashboards for full end-to-end analytics and performance tracking. -Managed monthly ad budgets of $1M+, optimizing campaigns across Meta and Google while coordinating partnerships and full UA infrastructure. -Built and developed a team of 3 UA managers, scaling paid acquisition channels by 5x through data-driven strategies and continuous experimentation. -Launched 6 new traffic sources, including TikTok, Reddit, Liftoff, Moloco, Yahoo, and Bing.

-Designed and optimized user acquisition strategies across multiple channels, including Meta ads and Google ads, improving customer lifecycle value and retention. -Implemented rapid experimentation processes, delivering measurable improvements in conversion rates. -Built creative pipelines and led creative production workflows, while transitioning reporting infrastructure to Tableau dashboards and full end-to-end analytics.

-Drove customer growth by designing, implementing, and optimizing high-impact user acquisition funnels on Meta Ads both on web and mobile.Led tech launch of the mobile app on Google Play and App Store. -Monitored forex market trends, trader behavior, and industry news to inform campaigns and align messaging with client needs. -Executed A/B testing on forms, layouts, and CTAs to improve performance, optimizing user journeys across landing pages and webinars — maximizing lead-to-client conversion rates. -Collaborated with Sales, Product and CRM teams to create unified growth strategies, enhancing every stage of the customer lifecycle.

- Lead and execute comprehensive go-to-market strategies for EdTech products, aligning positioning, messaging, and channel activation to drive adoption and revenue growth. - Build and implement structured lead generation and nurturing systems for both B2B and B2C segments, leveraging email marketing automation (Mailchimp) and CRM platforms (Bitrix, AmoCRM) to drive pipeline efficiency and conversion. - Develop and implement full-scale marketing plans that integrate digital and traditional branding initiatives to strengthen market presence and credibility. - Design and execute data-driven SMM strategies to increase brand visibility, engagement, and community growth across key platforms.

- Working on business correspondence, ensuring effective communication with clients and partners. - Coordinating and collaboration with other departments. - Managing financial transactions - Preparing reports - Conducting market research and competitor analysis to support strategic decision-making. - Resolving conflicts and handling crisis situations in marketing and brand management. - Organizing conferences, seminars, and promotional events

Dealer Training & Development: - Conducted professional dealer training, ensuring 79% of graduates secured new hiring positions - Implemented strict performance evaluations, resulting in the screening out of 14% of trainees who did not meet the required speed, accuracy, or discipline standards. - Contributed to the placement of over 70 highly skilled dealers, proficient in game mechanics, chip handling, and customer engagement, into top-tier casino environments.

- Client search in CIS and EU, preparation of data bases with potential clients. Preparation of reports for Head of Marketing. - Presenting the company in international logistics exhibitions in Belarus, Russia and Germany. - Translating broad number of official documents (agreements, legal documents, correspondence with partners). Compilation of reports: - Weekly sales report; - Annual marketing plan; -Creating Flyers, banners and other printed products on their own; -Work With advertising agencies at all stages of production and promotion of advertising; -Work In Retail 1C; -Using ABC and PEST analysis.