Elbia Chavez Zirena

✅Directed the launch and management of their social media presence through a marketing and communication plan, while facilitating seamless coordination between teams and consultants, obtaining an average of 230 impressions per post. ✅Curated a dynamic social media calendar on a monthly and annual basis, created content and maintain an active engagement through audience monitoring, content creation, and analysis of KPIs, enhancing brand visibility and community interaction. ✅Employed design and copywriting expertise to produce 34 artworks, 3 newsletters, and 3 blog posts each month, showcasing a consistent output of creative content.

✅Supervised presence across social media channels by curating and creating interactive, creative, and informative content by implementing marketing strategies and campaigns to promote our services. ✅Analyzed engagement data, identifying trends across different customer targets by platform to maintain and build an online community. ✅ Collaborated with program partners and sponsors to develop customized physical and digital collateral, demonstrating how our collaborative efforts strengthened partnerships and aligned with branding goals.

✅Understood the flow of traffic with time management and project coordination skills, with the ability to meet strict deadlines and work quickly when needed. ✅Provided crucial support for events through the distribution of service and promotional materials.

✅ Created marketing and advertising materials (e.g. social media, direct mail and web graphics). ✅ Prepared promotional presentations and helped distribute marketing materials (different sites/ locations, etc). ✅Managed and update the content calendar for the whole department. ✅Collected quantitative and qualitative data from marketing campaigns. ✅Performed market analysis and research on competition. Support the marketing team in daily administrative tasks.

✅Created the content strategy for hotels, F&B outlets, spas, and AlMulla travel agency. Starting from ideation, calendar planning, implementation, analysis, and reporting increasing 35% in average social media presence through followers, awareness, and leads. ✅Measured with OKRs the delivery of campaigns and influencer marketing. Lead and oversee marketing and communications across key media channels (Meta, Google, TikTok) using strategic plans and tactics. ✅Conducted market research to identify target audiences and evaluate market trends, monitored, and analyzed campaign performance using analytics tools to measure effectiveness and make data-driven decisions.

✅Coordinated and led the service quality of 14 study programs, including the Marketing program following the national high education standards. Achieving 13 with national pre-accreditation for 3 years and one with 6 years.

✅ Maintained and created relationships with guests by executing 36 marketing campaigns on-site. ✅ Developed promotions and organized events. Executed 12 events with full-house results, and this led to growth in 25% of the client database. Provided day-to-day communications support.