Elbert Leong Chee Khuen

- Spearheaded global expansion of Razer Gold’s digital content ecosystem, securing new partnerships and regional growth opportunities. - Built and managed strong supplier relationships to ensure consistent product availability and high service standards. - Negotiated strategic pricing and contracts, driving margin improvement and sustainable partner collaborations.

- Identify and seek out new customers in the industry or target market, establish and maintain customer relationships, and achieve sales targets. - Responsible for the entire sales process, including product demonstrations, needs analysis, quoting, and negotiation. - Collaborate with the internal team to ensure timely delivery, track progress, and ensure customer satisfaction and retention. - Understand customer demands thoroughly, continuously optimize customer profiles, and synchronize market demand trends with the team.

Business Development Lead (OffGamers, Gamer2Gamer, Multi Game Card) OffGamers -Led Inventory, Operations, and Business Development teams, providing direction, setting KPIs, and optimizing performance. -Oversaw stock forecasting, marketplace operations (Shopee, Lazada, G2A, etc.), and customer support resolution. -Coordinated product launches, pricing, and promotions with cross-functional teams. -Executed seasonal campaigns (Summer, Anniversary, etc.) with business partners, resulting in 20–30% MoM growth. -Secured product partnerships and onboarded over 50% new SKUs within 2 years. -Introduced new product lines (eSIM, payment cards), boosting annual revenue by 60%. -Managed social content, paid ads, and attended gaming/fintech events for brand exposure. -Negotiated partner agreements, supported business planning, and collaborated on web revamps. Gamer2Gamer -Promoted G2G seller platform globally and developed partnerships. -Expanded product categories (reload cards, gift cards, etc.) and drove seller onboarding. -Provided regular business updates and sales forecasts to management. Multi Game Card -Promoted MGC as a payment gateway to new leads and online platforms (e.g., Hellcase, Valofe). -Signed e-commerce distributors and coordinated promotional campaigns with rebates. -Supported clients with post-sale service and executed content marketing for brand awareness. Key Achievements: - Spearheaded market expansion from SEA to MENA, EU & North America; scaled catalog by 20,000+ SKUs in 2 years. - Secured various distributorships: Tencent, NetEase, Steam SEA, BlackHawk Network, Valofe, Azte.co, Bitnovo, Jeton, Neosurf, UniPin, Coda, and more. - Introduced high-growth categories (eSIM, payment cards, mobile reloads), increasing annual sales by 60%. - Managed cross-functional team: Inventory, Business Development, and Operation team. - Launched and optimized presence on Shopee, Lazada, Eneba, Kinguin, G2A, tailored to local demand.

- Develop and maintain healthy business relationships with game publishers, developers and marketers. - Proactively conduct market research for the industry. - Attend in-bound request for business partnership. - Undertake hunting roles and Introduce Multi Game Card Payment gateway software as a service (SaaS) to new and potential commercial leads. - Review Agreement for on-boarding process as Reseller or Suppliers. - Record game top up video guide and prepare write up for games content to be posted on social media and youtube channel.

- Lead procurement execution, including placing and managing purchase orders (POs) with suppliers to ensure timely production and replenishment. - Develop strong relationships with suppliers, ensuring adherence to product quality, cost, and delivery timelines. - Proactively identify supply risks, negotiate solutions, and align procurement with business needs. - Support Business Development teams, finance teams, and the head of operations to ensure optimal inventory sufficiency across markets. - Manage Procurement team to ensure that a project progresses according to schedule.

- Provide technical assistance to users of all platforms encompassing related software and application in accordance with requirements. - Monitor and maintain inventory levels and purchasing orders. - Attend customer's enquiry over the products.

- Assisting customers with product inquiries, guiding them to desired items, and keeping shelves stocked. - Handling packing, labeling, and pricing of merchandise. - Managing inventory, including stock control, expiry checks, and identifying faulty items. - Processing payments as a cashier and balancing cash registers. - Providing troubleshooting, maintenance, and repair for security products (CCTV, Alarm Security Systems, Automatic Door Gate). - Performing additional ad-hoc tasks as needed.

- Customer engagement: Directly interacts with potential customers to provide information, answer questions for the product and service. - Sales and awareness: Distributing samples, and demonstrating product benefits. - Event management: Coordinate promotional events, from setting up a booth at a trade show to managing visitor. Company: Aniplus, Comic Fiesta, Boost, Quikcsilver Malaysia

National Service Training Program under the Government initiative which including the modules as follows: Physical Module, Nation Building Module, Character Building Module and; Community Service Module

Distance Learning LLB with University of London on the following subjects : Year 1: Criminal Law, Contract Law, Legal System Method, Public Law Year 2: Tort Law, Commercial Law, European Union Law, Property Law Year 3: Equity and Trusts Law, Jurisprudence and Legal Theory, Evidence Law, Intellectual Property Law

Part time studies

Read Law (Part time) at Brickfields Asia College on the following subjects: Year 1: Criminal Law, Contract Law, Legal System Method, Public Law Year 2: Tort Law, Commercial Law, European Union Law, Property Law Year 3: Equity and Trusts Law, Jurisprudence and Legal Theory, Evidence Law, Intellectual Property Law

Part time studies on Cambridge A-Level with Brickfields Asia College on the following subjects: - Tort Law - Contract Law - English Legal system - Business Studies