Elaine Guinger

Terceirizada pela BIP Group

Outsourced by Bip Group Responsibilities: Management and Development of People. Defining and Executing Strategies for Digital Campaigns Focused on Performance, Branding, B2B, and B2C. Preparing the Tactical Media Plan, Managing the Billing Process, Producing Specifications for Creative Pieces, Validating Content, and Monitoring Performance. Active Participation in the Launch of New Products and Communications. Main Activities: Monthly Investment Control and Creation of Strategies and Action Plans for Digital Media. Support and Suggestions for Campaign Optimization, Performance Alignment with Internal Goals. Performance Reporting for Requesting Areas. Analysis of New Opportunities in Digital Media. Internal Communication and Interaction with Other Areas. Management and Alignment with the Agency's Customer Service and Marketing Team. Crisis Management and Resolution of Impediments and Pending Issues. Results: Improved Performance with the Internalization of the Media Desk. Activation of New Actions and Digital Campaigns, Expansion, and Increase of Brand Visibility (Branding). Optimization of Demands and Delivery Deadlines According to Operational Processes. Launch of the Institutional Campaign for Digital and Offline Media, Featuring the New Brand Ambassador, Luan Santana. Victory in the Reclame Aqui Award 2022 and 2023, Benefits Card Category. Victory in the Top of Mind Award 2023, Benefits Card Category. Launch of the New Brand Product, Alelo Pod. Successful Visibility of the Alelo Booth at CONARH 2023.

Main Activities: Creation of Topic Approach Schedule Production of Releases Email contact with journalists via Press Manager

Responsibilities: Initial Consultation: Understand the needs and expectations of the couple, providing detailed guidance on wedding planning and budgeting. Planning and Coordination: Coordinate the event schedule and ensure alignment between all parties involved. Organization and Logistics: Create and manage task lists and detailed schedules, organize rehearsals and meetings with vendors, and handle logistical details on the wedding day, such as transportation and timing. Communication: Serve as the primary point of contact for vendors and family members, resolve issues, and adjust planning as needed. Day-of Coordination: Ensure that all vendors arrive and fulfill their commitments, coordinate the ceremony and reception to ensure a smooth event. Budget Management: Help keep the budget within set limits, monitor and manage payments to vendors. Emotional Support: Provide support and advice to the couple during the planning process and on the wedding day. Problem Solving: Handle unforeseen issues or problems that may arise before and during the event, ensuring the couple’s peace of mind.

Client Work in the Automotive Sector Responsibilities: Team Management and People Development. Coordination of Team Demands. Financial Billing Process. Presentation of Results to B2B Clients. Internal and External Communication. Strategic Plans for Client Operations. Main Activities: Creating Content for Paid Media. Managing Billing (fees) and Budget Control for Campaigns with Daily KPI Monitoring. Data Extraction and Preparation of Results Reports for Clients. Monitoring Daily Optimizations of Campaigns on Google Ads (Search) and Meta Ads (Facebook and Instagram). Results: Acquisition of New Clients for the Project. Cost Reduction. Significant Increase in Leads.

Client Work in the Automotive Sector Responsibilities: Team Management and People Development. Coordination of Team Demands. Financial Billing Process. Internal, Interdepartmental, and External Communication. Monitoring and Supervision of Key Performance Indicators (KPIs). Account Manager Support. Main Activities: Creating Content for Internal, Interdepartmental, and External Communication. Structuring and Copywriting for Paid Media Campaigns. Analyzing Consumer Journey. Managing Billing (fees and Invoice Issuance). Budget Control via Search Ads 360. Data Extraction and Reporting for Account Management, Sales Team, and B2B Clients. Daily Performance Monitoring and Results of Campaigns on Google Ads (Search and Display) Targeting B2C Audience. Results: Acquisition of New B2B Clients for the Project. Cost Reduction. Development of Automations for Processes. Improvement in Effectiveness and Precision of Internal and External Communication.

Client Work in the Automotive Sector Responsibilities: Coordination of Demands Implementation and Optimization of Paid Campaigns Financial Billing Process Activities: Creating Content for Paid Media. Billing (fees and Invoice Issuance). Budget Control via Google Ads and Search Ads 360. Data Extraction for Reporting Results to the Account Management Team, Sales Team, and B2B Clients. Daily Optimization of Google Ads Campaigns (Search and Display) Targeting B2C Audience. Results: Acquisition of New B2B Clients for the Project. Cost Reduction. Development of Automations for Processes. Improvement in Effectiveness and Precision of Internal and External Communication.

Client Work in the Utility Tools, Supermarkets and Wholesalers, ERP Systems, Financial and Convenience Services, Fashion, Accessories, and Cosmetics Sectors Responsibilities: Creation and Monitoring of Paid Media Campaign Performance. Reporting Results. Implementing Improvements to Optimize Deliveries. Managing Accounts for Multiple Clients Across Various Segments. Activities: Creating Content for Paid Media. Monitoring Performance KPIs via Supermetrics and Analytics. Managing Campaigns in Search, Display, Video, and Shopping formats via Google Ads, and Carousel, Video, and Static formats via Meta Ads (Facebook and Instagram). Managing Partners and Affiliates. Preparing Reports for B2B Clients. Applying Agile Methodology. E-commerce Focused Campaigns. Results: Achieved Aggressive Profit Targets. Strong Performance Results Aligned with Each Client’s Goals.

Outsourced Google Operations Responsibilities: Analyzing Business Profiles and Advertiser Needs, Suggesting Strategies, Solutions, and Potential Changes to Add Value. Assisting in the Creation of New Campaigns (Search Network and Display Network) and Ad Groups, Including Content. Activities: Providing Personalized Support Based on Advertiser Goals and Objectives to Enhance User Performance with the Tool. Seeking Optimization of Campaign Performance. Offering Strategic Marketing Consulting on Google Ads (AdWords) for Small and Medium Business (SMB) Accounts. Recommending Budget Allocation, Appropriate Keyword Usage, and Audience Targeting. Results: Achieved Personal and Team Goals through Increased Investment from Clients Participating in the Consulting.

Responsibilities: • Creating targeted content for clients' social media. • Internal marketing communication. • Serving B2C customers. Activities: • Creating and launching targeted campaigns for Facebook and Instagram. • Handling B2C customer service via social media. • Monitoring brands in the digital space (clipping). Results: • Improved visibility of the agency's B2B clients' image. • Enhanced responsiveness to B2C audience questions and inquiries.

Activities: Budget quotation and control for services, materials, and logistics Hostess (Trade Show Booths) Children's party entertainment

Responsibilities: Negotiation of VIP Boxes Reservations for Tables (Bistros) on event days at the nightclub Monitoring and control of audience entry at the event Participation in events and tracking customer satisfaction (B2C) Activities: Sale of show services Customer service via phone, WhatsApp, and email Performance analysis of events and customer satisfaction feedback (B2C) through satisfaction surveys via WhatsApp and email Post-sale efforts to retain the audience at the nightclub, using courtesy strategies and bonuses Results: Increased retention and loyalty of the audience at the nightclub, including an increase in attendees from outside São Paulo. Increased average ticket price. Positive brand recall in the segment.