Elaine Yap

- Upskilled, mentored 23 retail store leaders, product specialists, with in-store coaching skill technique to enhance level of competency. - Successfully built and implemented training structure to support the learning & development of our retail professionals, leading to a YTD sales growth of 16.5% in 2024. -Developed & implemented impactful training modules with a proven training feedback score over 97% satisfaction rate. - Introduced and lead innovative training and learning experience such as outdoor running, increasing product sell through by 2% against target. - Introduced staff wellness & mindfulness practice resulted in high participant rate and a sustained positive long-tail impact.

Primary Functions - Plan training in line with sales focus and strategic objectives for the brands retail teams - Plan individual/ closed- group learning development - Execute individual career development plan for the brands retail team - Deliver professional and engaging classroom & digital trainings - Conduct active field coaching to retail team on products, service and selling skills (80% of time spent on field) - Understand and drive retail KPIs to elevate store and staff performance through educating and motivating all retail operation members - Work closely with internal stakeholders to determine learning gaps and needs based on internal audit result such as Mystery Shopper Program (MSP) - Successfully delivered and managed professional training modules including selling skill, customer experience, fashion & product knowledge and advanced level training of Train-The-Trainer (TTT) for all retail team including key leaders across the operation team. - Ensure compliance of brand policies, retail standards & procedures -Successfully hosted a large scale training workshop in collaboration with the principal’s academy representative, for a team of 25 retail and operation key leaders. -Developed micro learning materials based on gamification features to enable retail staff to be engaged with learning anytime, anywhere -Work closely with operation key leaders to identify, guide and motivate talent for succession planning and career opportunity - Track training budget - Manage monthly training/ individual development tracking report - Act as an ambassador to the brand, maintaining professional appearance

Specialize in merchandising and buying for ladies footwear - Team lead for Ladies Footwear category; Responsible for the Seasonal Buying & Merchandise planning, Weekly New Stock launching for 31 Stores Nationwide. - Successfully implemented buying trend according to market demand which resulted a 30% Sell Thru in the first 8 weeks upon launching of total seasonal stock. - Analysed sales trend and constantly monitoring stock level to ensure sufficient best seller stock to help secured 20% of the total footwear business. - Consistently monitoring stock movement, act accordingly to ensure productivity of each merchandise is fully maximized. Implemented strategies to help maximize store capacity and display capacity at selling floor. - Executed product training for every beginning of new season launches on a quarterly basis. - Always keeping up-to-date with International fashion trend by involving with internal fashion trend training on a weekly basis. - Part of the management team to help successfully achieve 2017 business target of 128mil by closing the financial year at 134mil

Buyer for Men Dress category, Weinbrenner & North Star

Merchandiser for Non Footwear category

•Negotiated and acquired key account customers. (Departmental stores, Toys “R” Us, MPH Bookstores, etc). •Supported and executed e-commerce project (Drupal), increased total revenue by 16%. Analysed pricing strategy in a global market. Experimented SEO. •Marketed product in Asia region, distributed to 18 countries to date. •Supervised visual merchandising, coordinated promotion activity; analysed margin adjustments and seasonal turnover. •Proposed and promoted drop shipment program to online retailers across Malaysia and Singapore; increased sales turnover by 8%. •Facilitated and coordinated the allocation and replenishment systems to provide successful inventory flow across the outlet chain based on sales history and future trends. •Conducted product and sales training to over 60 retail outlets consisting of over 200 ground employees. •Managed, coordinated and executed exhibitions and trade shows in Malaysia and Singapore

•Performed daily business operations; greeted customers and ascertained customer needs; responsible for opening and closing the store in a timely manner and securing all store assets. •Provided professional customer service to tourists and expatriates from different country and region. •Handled high-priced jewelry sales up to RM 18k; Scheduled appointments with VVIP customers. •Maintained current knowledge of all merchandise; arranged merchandise display and verified stock quantity. •Experimented jewelry design; successfully produced and marketed 2 designs.

•Performed daily business operations; greeted customers and ascertained customer needs. •Handled store transactions; accurately operated cash register and credit card processing terminal. •Maintained current knowledge of all merchandise and arranged merchandise display. •Performed stock take and reconciled stock discrepancy on a bi-weekly basis