Elaine Wei

Built and lead the go-to-market team at WorkMagic, shaping how omnichannel brands measure and scale growth through AI-powered marketing intelligence powered by attribution, incrementality testing, and MMM. Joined as the founding marketing leader, responsible for GTM strategy spanning product marketing, growth, content, and lifecycle programs, with a focus on market expansion, revenue growth, and category leadership.

Led global go-to-market and growth strategy for Meta’s SMB advertising solutions across Facebook, Instagram, WhatsApp, and Messenger, identifying scaled growth opportunities and driving adoption across international markets. • Created strategic go-to-market planning frameworks that connected product inputs to business outcomes, aligning 40+ cross-functional teams around growth priorities and influencing senior leadership decisions to achieve xxx% of quarterly revenue targets. • Scaled the Meta Technical Pro (MTP) program in global markets by defining customer adoption drivers and activation strategy, generating $xxM in incremental revenue and increasing solution action rates by xx%. • Developed data-driven sales strategy and segmented value narratives, leading a cross-functional pod across Product, Engineering, Growth, Data Science, and Enablement to execute regional launches and improve advertiser performance by xx%.

Compass is the go-to platform for 28K real estate agencies across 72 markets. I built and scaled the product marketing function for Compass Monetization & Services, leading GTM strategy and adoption for multiple revenue-generating products across web and mobile. • Owned the launch and post-launch adoption of Digital Ads, Payments, and Gift Center. Developed adoption programs, marketing collateral, and sales enablement that increased adoption by 73% and drove 4x revenue growth. • Led GTM planning and launch of Compass Services, a platform that digitized service ordering and delivery for 33K agents nationwide, improving service efficiency by 15%, reducing cost-to-serve, and achieving a 4.9/5.0 CSAT. • Built playbooks, workflows, and Voice-of-Customer programs while mentoring PMMs to translate market insights into product initiatives, informing product roadmaps and accelerating feature adoptions.

iTalk is the leading telecommunications company serving the global Asian community with international calling, video streaming, and advertising solutions. I built and led a high-performing team of 15+ to launch the company’s B2B2C video streaming business from 0→1, owning the P&L and reporting directly to the CEO. • Identified and championed a transformative growth opportunity, securing executive buy-in and building a multi-million-dollar revenue stream through market analysis, product roadmap planning, and financial modeling. • Directed end-to-end marketing and omnichannel launch programs, acquiring 2M users within two years, doubling initial targets while materially reducing customer acquisition cost (CAC). • Established a customer-centric, data-driven culture that informed product experience and messaging, increasing app registrations by 140% and boosting viewing time by 1.5x.

Oversaw the repositioning, messaging, and GTM strategy for the newly acquired advertising business. • Launched an over-the-top advertising experience through in-depth research on target customers, market demand, and the competitive landscape, leading beta tests and solution releases in collaboration with global Product, Sales, PR, and Account Management teams. • Built account-based marketing (ABM) programs, sales collateral, and training initiatives to drive adoption and growth, resulting in 2x revenue increase through close collaboration with regional sales leaders. • Presented product solutions to business partners and at industry events such as the Asian Marketing Summit, significantly boosting brand awareness and driving an 80% QoQ increase in lead volume.

Led user acquisition and revenue growth for subscription-based international calling and TV services. • Built co-marketing and bundled sales programs with Verizon Fios, Cox, and Comcast through tailored value propositions, driving a 20% revenue increase while significantly lowering customer acquisition cost. • Initiated a strategic partnership with Hisense for the company’s first app integration, collaborating cross-functionally with Product, Engineering, UX, Legal, and Finance to ensure a successful launch. • Created automated email workflows and personalized offers using A/B testing and customer behavior analysis, increasing subscription renewals by 6% and reducing trial cancellations by 18%.

Conducted product and customer analysis to inform marketing strategy and decision-making. Presented key performance metrics and strategic insights to the VP of Marketing to guide media planning and budget allocation.

* First Prize Scholarship * VP of Student Union