Elaine Lin PERNG

Operating at the intersection of Product Innovation, Content Strategy, and Business Intelligence. - Product Innovation: Full ownership of the 3-year global roadmap for the Infaillible Face franchise, defining future product concepts and long-term category growth. - Content & Campaign Project Management: Development of "Social-First Capsules" for 2027 launches, managing the end-to-end creative process to ensure digital-native storytelling. - Business Analysis: Conduct comprehensive monthly performance analysis for the Makeup category, transforming complex market data into actionable insights for executive decision-making.

- Led in the creation and deployment of 360° content and campaigns for the Infaillible and Telescopic franchises, primarily across Western European and North American markets. - Built comprehensive launch toolkits for more than 20 product launches, in collaboration with creative teams, local markets, and agency partners. - Drafted communication and shooting briefs for digital, retail, and social media content and supervised production from pre-production through post-production. - Crafted global PR communication kits in partnership with the Communication and Scientific teams to ensure consistent and compelling product storytelling. - Contributed to product concept development and shade creation, ensuring alignment between brand storytelling, beauty trends, and market positioning. - Conducted competitive and social media trend monitoring, transforming insights into strategic recommendations integrated into global campaigns.

- Contributed to the global digital upskilling strategy, aimed at strengthening Dior’s coherence and presence across social platforms. - Created internal digital content distributed to more than 10,000 employees worldwide to promote digital initiatives and reinforce the Maison’s digital culture. - Designed and facilitated global workshops and conferences on digital media, social networks, e-commerce, and data analytics, bringing together over 3,000 participants worldwide.

- Coordinated monthly webinars gathering over 2,400 international marketers, promoting the exchange of best marketing practices across the group. - Conducted weekly strategic monitoring of marketing trends and digital innovations, translated into internal editorial content published on the company’s intranet. - Analysed engagement on internal communications and developed a content strategy to strengthen collaboration and participation among global teams.

- Built a community of 16,000 subscribers in two years through an organic content strategy and videos focused on student life and international experiences. - Selected contents based on audience interest, the edit of the videos, and the management of the channel. - Familiar with the operation of both social media: YouTube and Instagram. - Exceled in using media applications such as Final Cut Pro, Photoshop.

- Assisted the implementation charitable event “Bring AI education to remote area” to 16 schools in remote area of China by using AWS’ deep learning race car- DeepRacer. - Organised training sessions for internal engineers to become teachers in the charitable event. - Achieved 30% increase of account registration via TikTok marketing. - Illustrated the portrait of clients and designed 3 respective marketing campaigns. - Edited and reviewed 30+ cloud-computing-related articles for company’s official website.

- Examined operation data of the Facebook fan page and helped the fan page set up marketing plans. Succeed in 54% increase in “number of followers” - Analysed user data of the major Stock APP and coordinated the report of user habits. - Executed market research by using qualitative method for the company’s major APP. - Tracked competitors’ products function and reviews. Delivered weekly and monthly report.

Lauréate de la bourse d’Eiffel Awarded 100% merit scholarships first year Awarded 50% merit scholarships second year