Elaina Herpel

• Assist in developing and executing affiliate programs and campaigns • Evaluate performance of campaigns and suggest optimizations to drive performance • Ensure best practices are being applied across our campaigns • Track budget across platforms and tactics to eliminate over or under pacing • Mange and execute publisher requests for creative assets, promotional requirements and other program information • Assist with internal data issues and their resolution • Manage creative requests and timelines across digital marketing team, working with designers and publishers as needed to support goals and timelines • Create and manage ad-hoc marketing reports and analyses across platforms, and help monitor budget performance for specific projects • Monitor competitive marketing activity, and help identify and vet new digital marketing ideas to accomplish overall digital marketing objectives • Implement drive to store marketing programs, and provide program reporting and analysis

-Provide leadership, guidance and training to members of the Account Development team in the US -Develop and deliver innovative program strategies across individual and team portfolios -Monitor affiliate performance to ensure network compliance -Produce all necessary account management documentation and deliver regular reports to clients -Act as a point of contact for all assigned clients and agencies providing launch set up, interface training, merchant guidance and ongoing support

-Develop and deliver program strategies – devising innovative and new account management ideas that produce competitive and successful merchant programs -Monitor affiliate performance to ensure network compliance -Produce all necessary account management documentation and deliver regular reports to clients -Act as a point of contact for all assigned clients and agencies providing launch set up, interface training, merchant guidance and ongoing support

• Act as a point of contact for all assigned clients and agencies providing interface training, merchant guidance and ongoing support. • Implement strategies that produce competitive and successful merchant programs. • Provide ongoing affiliate recruitment and manage affiliate migrations in collaboration with clients and publisher team. • Monitor affiliate performance to ensure network compliance. • Work independently to produce all necessary account management documentation and deliver regular reports on assigned programs. • Encourage and assist merchants with the distribution of program news and seasonal offers leveraging system tools and channels appropriately. • Communicate effectively with clients, publishers, vendors and internal teams via email, phone and face-to-face. • Provide support to all team members when necessary and be a reference point of knowledge and expertise for more junior members of the team.

My responsibilites as a campaign assistant include providing day-to-day support and assistance to the Account Management Team such as: -uploading merchant creative assets -delivering regular performance reports -producing gap analyses reports -recruiting affiliates onto programs in collaboration with account management and publisher teams -assisting in the production of necessary account management documentation and delivering regular reports on assigned programs. -Providing regular updates on publisher opportunities and assisting with ongoing publisher recruitment - Performing program audits for assigned programs and monitoring affiliate performance to ensure network compliance. -Assisting account management team with newsletters, Affiliate Window Hub and online forum & social media postings - Taking a proactive approach with assigned accounts, escalating issues to the appropriate team member/level when necessary. - Communicating effectively with clients, publishers, vendors and internal teams via email, phone and face-to-face. -Providing general account management support to team as needed

Coordinate and lead grassroots marketing efforts to drive ticket sales (email marketing, flyer distribution, promotions), administrate summer brochure distribution campaign, proof and edit print advertisements, research areas for expanding exposure to targeted audiences, and assist with planning and implementation of promotional events.

My responsibilities included educating the public about the Mansion via tours, phone, and social media, managing multiple social media platforms and creating content to drive users to site, tracking social media follower growth through excel document, researching new market opportunities to increase interest and visitors, and helping marketing team manage events, such as large weddings, corporate lunches, etc.

My responsibilities included working with the marketing departments of businesses with promotional needs, contacting vendors for fulfillment of client orders, and making introductory calls to possible clients.

My responsibilities include administering front desk operations, filing documents for staff, and inputing data onto spreadsheets.

My responsibilities include seating customers, keeping track of servers, placing to-go orders, answering the phone, and organizing reservations.

My responsibilities included looking after the well being of twenty-five four-year-old campers, creating a camp summer calendar of all activities, crafts, and games. In addition, I addressed problems between children, the concerns of parents, and staff issues.