Ekta Daryanani

Leading the intersection of AI innovation and human-centered design to shape the future of work. Spearheading UX strategy and execution for ADP's artificial intelligence initiatives, including our flagship AI product, ADP Assist. • Drive end-to-end UX design for ADP's AI solutions, focusing on intuitive search experiences, intelligent suggestions, and conversational assistants that enhance user productivity and satisfaction • Champion AI/ML design heuristics and best practices across the organization, establishing frameworks for responsible AI implementation and human-first design approaches • Architect product and design strategies for B2C innovation initiatives, identifying and validating new business opportunities through experimentation and user research • Orchestrate mobile UX strategy spanning iOS and Android ecosystems, delivering platform-optimized experiences while maintaining design consistency • Successfully manage continuous UI/UX evolution to embrace latest platform capabilities and guidelines, resulting in sustained 4.7+ ratings across both App Store and Play Store • Scale and evolve the UX practice across global teams through processes that enable consistent, high-quality output • Build and mentor diverse design teams across North America, South America, and India, fostering an inclusive culture of innovation and collaboration Leadership Approach: Foster a human-first design culture that prioritizes empathy, inclusion, and innovation. Focus on developing team members' strengths while creating opportunities for growth and impact across the organization.

Leading a global design team for Global Talent products (recruiting, onboarding, performance management, succession planning, learning, career development)

• Strategic Design - Responsible for working with with cross-functional teams to define interaction models, create process flows, prototypes, and interfaces to test and communicate ideas across platforms - mobile, tablet and desktop • Research and analysis - Responsible for conducting user and stakeholder research using contextual inquiry and other research methodologies to gather insights on user needs, actions, behaviors, and emotions. Analyze and synthesize research results, deliver actionable insights to improve the user experience of new and existing products and identify new business opportunities • Managing resources - Accountable for coordinating internal and external design resources to help deliver optimum user experience at each stage of the Mapzen platform • Cultivating consistency - Responsible for establishing and evangelizing design patterns, guidelines, best practices, and standards. Create and help grow a library of tools + widgets for anyone at Mapzen to create great interactive experiences

Understand the mapping ecosystem and ensure the creation of engaging, positive, user experiences and intuitive products and services for Mapzen users.

I co-organize events at GEONYC (https://www.meetup.com/geonyc/), one of the largest geo-focused meetup groups in the US. Around 150 people attend every month including geo enthusiasts, developers, and anyone interested in the technical and social aspects of maps. We bring together 3-5 speakers every month for a themed meetup covering a wide range of disciplines. Our organizing group focuses heavily on diversity and inclusion of the speakers. Recent themes include - 'Points of Interest are just interesting points' , Girls, We Map the World! Mapping Health + History for Women’s History Month'

• Lead interaction designer (web & mobile) for the major Patch redesign. • Redefined the user experience from a local news site to an immersive and engaging neighborhood platform. • Conducted interviews with key stakeholders and senior executives to understand both the user needs as well as business requirements. • Utilized extensive and frequent user testing to backup early hypotheses and approaches as well as to refine and optimize post launch. • Developed comprehensive site flows and highly detailed annotated wireframes to act as a visual specification.

• Focus on 360º design - mobile apps, desktop web and mobile web. • Worked collaboratively with Product and Engineering to iteratively refine the proposed UX using agile methodologies.

• Team lead, creative direction and production management for Sotheby’s Catalogues App for iPad. • In-house design lead for the redesign of Sothebys.com. • Created design guidelines to ensure brand consistency across media, developed custom email templates and video players. • IA and UX Design for developing innovative client facing experiences.

• Worked with Art Director on identity development and websites for top luxury and fashion houses like Aaron Basha and Hilton. • Developed innovative social media campaigns for clients.

• Worked alongside agency team to develop successful campaigns for brands like MSG, Spike TV, Axe and GE. • Worked on internal projects around developing a card game and custom chocolate branding.

• Assisted in renaming and rebranding the company. • Designed the identity, website (IA, UI and banner animations). • Created templates and style sheets for the company collateral.

• Assisted famed artist and author in creating videos and motion graphics for online book promotion and maintained the art licensing website. • Designed spaces for weekly exhibitions and workshops.

MFA Thesis Project: Tedi Galli- a smart phone application for Mumbai traffic.