Ekta Palan

Marketing Manager @ Manipal Fintech

About

Everything I do starts with one question: What impact will it create? I may have learned this a little later in my career, but it has truly transformed the way I approach things in life. With 11+ years of experience, I started my journey in PR, moved into Corporate Communications, and eventually transitioned into Marketing, each step adding new dimensions to how I understand audiences, stories, and results. Beyond work, I am passionate about personal transformation. I am an Internationally Certified Soft Skills Trainer and currently getting certified as an Image Management professional from ICBI. In a world shaped by AI, the people side of life excites me the most, how they think, why they do what they do, and what influences their decisions, choices and behaviour!

Country

India

City

Gandhinagar

Industry

Public Relations & Communications

Skill

Team Leadership, Soft Skills Training, Interpersonal Skills, Emotional Intelligence, Client Servicing, Crisis Management, Crisis Communications, Business Development, Content Development, Publicist, Influencer Outreach, Online Media Management, Hosting Events, Public Speaking, Corporate Image Development, Press Conferences, Creative Content Creation, media articles, blogs, content writing

Experience

Marketing Manager

Manipal Fintech

2025-12 - Present · 9 mos

Marketing Manager

Manipal Technologies Limited

2025-4 - 2025-12 · 9 mos

Noida, Uttar Pradesh, India

Assistant Marketing Manager

Manipal Technologies Limited

2022-3 - 2025-12 · 3 yrs 10 mos

Noida, Uttar Pradesh, India

Senior Executive - Marketing and Corporate Communications

Digisol Systems Ltd.

2018-11 - 2022-3 · 3 yrs 5 mos

Mumbai, Maharashtra, India

- Created and executed innovative marketing campaigns that connected with the audience. - Managed and enhanced lead generation process - Crafted case studies, eBooks, and white papers to support content marketing efforts - Ensured consistent messaging across all channels, including social media, marketing, and PR. - Handled PR across India and worked with influencers to boost the brand’s presence. - Developed Digisol’s internal newsletter and worked on employer branding and employee engagement. - Organized and hosted the successful Digisol ConvergeX launch event across seven cities. - Created engaging content for the website, blogs, and social media to keep the brand visible and connect with customers.

Senior Public Relations Executive

Perfect Relations

2017-4 - 2018-10 · 1 yr 7 mos

Mumbai, Maharashtra, India

- Managed PAN India PR mandate for clients like Acer, Nvidia, Fujitsu, etc. - Created and executed PR strategies for various campaigns - Built strong relationships with bloggers and influencers for influencer marketing - Played an instrumental role in acquiring new clients for the agency - Crafted engaging content such as press releases, teaser notes, FAQs, articles, briefing documents, debrief reports, and media pitches and invites

Public Relations Executive

Perfect Relations

2016-5 - 2017-4 · 1 yr

Mumbai, Maharashtra, India

Public Relations Executive

Synapse PR

2015-2 - 2016-4 · 1 yr 3 mos

Mumbai, Maharashtra, India

- Developed PR strategies for B2C tech companies such as iBall, Kingston Technologies, Lapcare, and others. - Built strong media relations with mainstream media, magazines, and regional newspapers. - Created compelling content, including press releases, teaser notes, FAQs, articles, briefing documents, debrief reports, and media pitches and invitations for clients.