Eric Secor

admission operations for combined regionals and Oxford and online divisions of enrollment management student success at Miami University.

Oversaw enrollment management functions at Miami University Regionals

Cincinnati, OH Lead a team that conducts market research and works closely with product development and sales to identify market problems and opportunities and look for potential solutions. Develop product positioning, messaging and sales channel enablement, and go-to-market strategies. Reinforce Hobsons' position as a thought leader by researching education trends and developing white papers, presentations, and related materials.

• Manage communication campaigns to diverse audiences-students, parents, counselors, graduate and undergraduate, domestic and international-multiple purchased lists over 300,000 names • Oversee market research for enrollment communication. Create dashboards, produce insights, monitor and track progress of enrollment goals • Develop and present regularly the communication plans and market research to Academic Dean’s Councils, Vice Presidents, and other executives • Strategic planning and implementation of comprehensive communications and marketing for all enrollment goals across the University of New Hampshire’s three campuses • Integrate marketing efforts with the UNH Brand pillars • Coordinate UNH’s communication with the public affairs department and our advertising agency and all 3 campus and community partners • Central adviser to Vice President for Enrollment on strategy of $2,000,000 dollar marketing budget allocation • Oversee execution of media production including social, print, digital, CRM, email, phone calling, SMS messaging, e-newsletters, and online radio • Assist community partners in executing college and program specific communication plans • Direct supervision 3 full time professional staff direct reports and 4 student interns • Leader of a cross functional team that includes indirect reports, student workers, campus partners

Under the supervision of the Director of Admissions, the associate director contributes to core operational and administrative admissions responsibilities and provides leadership for all communications initiatives that originate from the Admissions Office and coordinates with other institutional offices involved with communications. This position will supervise staff responsible for all aspects of our communication efforts with prospective students to include, but not limited to, print, electronic (web, email, social media), telephone and the introduction of a CRM tool to our enrollment efforts. The Associate Director must collaborate effectively with colleagues on and off-campus, be an advocate for admissions office policies and practices, and create sustainable and innovative recruitment and relationship-building programs.

• Recruited prospective applicants as part of a national campaign, territory manager for New York, Vermont, and competitive major programs • Chief Administrator responsible for all execution of admission office digital communications, printed publications, and website updates • Conducted large and small group presentations for perspective applicants, parents, and secondary school counselors • Assisted with event team operations and planning- tours and open houses.

• Recruited prospective applicants as part of a national campaign • Responsible for first read and preliminary decisions of applicants.

• Advised freshmen and transfer students regarding course selection and first year experiences • Mentored new students on an individual basis concerning CLAS expectations • Organized and maintained student transcripts, degree progress reports, and high school summaries • Performed credit evaluations of transfer student transcripts