Mikael Ekman

Managing Director @ IMPACT Commerce

About

With over 20 years of experience in digital commerce and consulting, I bring a strategic mindset and a passion for driving transformative business outcomes to my role as Managing Director at IMPACT Commerce. I am committed to fostering innovation and delivering end-to-end solutions that empower organizations to excel in the rapidly evolving digital landscape. My goal is to align our strategies with our clients' missions, enabling them to achieve sustainable growth through customer-centric solutions and strategic initiatives. At IMPACT Commerce, I lead diverse teams to deliver impactful commerce and sales strategies, implementation, and operations engagements. My focus is on leveraging expertise in digital transformation, strategy, and consulting to enable clients to thrive in competitive markets. In previous roles, I have driven large-scale commerce and omni-channel transformation projects, collaborated across global teams, and used data-driven insights to enhance customer experiences and organizational performance.

Country

Sweden

City

Stockholm

Industry

Information Technology & Services

Skill

Military, Police, Group Dynamics, Go-to-Market Strategy, Commercial Development, Management Consulting, Sales, Vinst- och förlusthantering, Project Management, Requirement Specifications, E-commerce, E-business, Web Analytics, Agile Methodologies, Requirements Analysis, Multi-channel Marketing, Strategic Planning, Business Strategy, Digital Strategy, Content Strategy

Experience

Managing Director

IMPACT Commerce

2025-6 - Present · 1 yr 4 mos

Stockholm, Stockholm County, Sweden

Managing Director and Partner

Accenture Song

2015-8 - 2025-6 · 9 yrs 11 mos

Stockholm, Sweden

- Nordic Commerce and Sales Practice Lead responsible for our delivery of strategy, consulting, implementation and operation engagements and responsible for originating and selling large commerce and Sales engagements. Part of the European Commerce Management Team, driving sales synergies across markets and clients. - Nordic Song Retail Lead responsible for sales, revenue and profit for the largest retail companies in the Nordics. Led and coached a team of 10+ Account Leads and their respective sales and delivery teams and part of the European Song Retail Leadership team.

Senior Manager and Head of Business Consulting

SapientNitro

2010-6 - 2015-7 · 5 yrs 2 mos

Stockholm, Sweden

- Head of the Nordic Business Consultancy Domain driving sales and consultancy engagements. - Product Lead as part of a digital transformation program for one of the world’s largest travel companies, responsible for the checkout, payment solution, and product and category pages. - Business Lead for a CMS platform evaluation project for one of the world’s largest automotive brands. - Business Lead for a major omni-channel transformation program at a leading Nordic DIY retailer. - Project Manager for an omni-channel program for one of Sweden’s largest shoe retailers. - Business Lead for a customer service project aimed at increasing incremental revenue for one of the largest banks in Scandinavia. - Moderator and Presenter at several large digital and e-commerce events.

Senior Ecommerce Management Consultant

Brightstep (Former Wipcore Consulting)

2008-2 - 2010-6 · 2 yrs 5 mos

Gothenburg, Sweden

- Project Manager for several high-profile e-commerce projects, including Nokia, Stadium, and Ginza. - Certified Shopping Experience Analyst by Lauren Freedman’s renowned e-Tailing Group. - Organized and moderated monthly e-commerce webinars, such as “How to Increase Conversion Rate” and “How to Use Web Analytics”. - Product Owner responsible for the roadmap and strategy of the eNova e-commerce platform. - Created a Methodology and Service Offering aimed at increasing KPIs such as conversion rate; for example, Nokia.se boosted its conversion rate by 300%. - Held live presentations at events like the Nordic E-commerce Summit with 500+ attendees, receiving top feedback.

Head of Sales and Business Development

SQLI Nordics

2006-3 - 2008-2 · 2 yrs

Gothenburg, Sweden

- Led several e-commerce projects, including Vagabond and DPJ. - Responsible for the marketing plan and activities. - Responsible for selling e-commerce projects to new and existing clients.

E-Commerce Project Manager

CITCOP AB

2005-1 - 2006-1 · 1 yr 1 mo

Gothenburg, Sweden

- Responsible for the company’s e-commerce solution, overseeing both implementation and acting as the Ecommerce Manager to optimize the user experience and online sales. - Project Manager for the development of a new company identity and a print catalog.

Sergeant Squad Leader

Swedish Armed Forces

2003-11 - 2004-6 · 8 mos

Kosovo

- Squad Leader in the NATO-led international force responsible for establishing and maintaining peace and security in Kosovo. - Led my team in very challenging situations. - Responsible for my team in conducting police-related work.

Education

Henley Business School

Business Management

2013 - 2015 · 2 yrs

- Study trip Cape Town: Project Manager for a consultancy engagement for a non-profit organisation named HomeFromHome. They provide support and care for orphaned, abandoned and vulnerable children across Cape Town and its surrounding townships in South Africa. - Study trip Shanghai: Project Manager for a strategy assessment project for Skynet which is one of the leading licensing service provider in China.