Ekaterina Schurko

- Optimize operational processes within the Marketing Department. - Organize and coordinate cross-team collaboration within the marketing department to ensure transparent communication: - Improve creative reporting in partnership with the BI team. - Establish streamlined collaboration between Creative Producer and UA teams. - Coordinate with Business Development on outsourcing, license acquisition for creative production, and other resources. - Lead mini-games feature development: - Develop strategies based on market research and testing of new mechanics. - Direct in-game art, creative content creation, and all related marketing materials. - Oversee task-setting and build reviews for developers. - Provide guidance to game designers, QA, and analysts. - Conduct final analysis on hypothesis testing and determined feature viability.

- Produce video, static, and playable content from concept to final deliverable for different projects; - Work in touch with UA team to interpret key business metrics and draw informed conclusions; - Analyze market creative solutions on a daily basis; - Run tests on Facebook; - Test and adapt the hypotheses of UA creatives on a weekly basis; - Prepare general market overview on a weekly basis; - Prepare creative strategy on a monthly basis; - Together with Team Lead work with mini-team (motion designers, artists, and leads) in terms of budget, estimates, performance review, etc. Projects: Klondike Adventures Atlantis Odyssey Mahjong Treasure Quest Riddle Road Road Trip NDA projects

- Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, etc.; - Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners; - Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools, and all other assets required for special marketing initiatives; - Creation of user acquisition assets in collaboration with local business teams; - Coordinating game approval with copyright owners; - Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game. Projects: Rival Wheels Modern Combat: Rebel Guns Gameloft Classics 6 Guns: Doomsday Asphalt Nitro Asphalt Nitro 2 Real Football 2020/2021 Bike in Time: Stunt Trials N.O.V.A. Legacy Disney Princess Majestic Quest

- Create content for animating the communities and define clear objectives to perform; - Responsible for the community management activity; - Run animations for the community: editorial, contest, polls or any other content in order to capture the interest for gaming community; - Provide customers support in order to help them in their needs; - Monitor discussions, resource postings, and trends within the community on internal & external channels including stores; - Monitor and measure the success of community engagement (i.e number of fans, engagement, reach, and any other KPI); - Report activity, results on a regular basis; - Close work with artists; - Assets creation: GIFs, 2D pictures (Photoshop), videos; - Develop pre- and post-launch SNS strategy. Projects: - Asphalt Nitro - N.O.V.A. Legacy - Gameloft HR social networks - Sonic Runners Adventure

- marketing texts (English& Russian) creation (what’s new, game description, e-mails for customers, press releases, pushes, reviews); - press releases distribution; - cooperation with reviewers; - e-mail marketing; - cooperation with localization agencies; - translation; - work with company’s website (content creation and editing); - work with forums; - in-game texts editing; - community management.

- Technical, game and financial support (worldwide); - Community management.