Ekaterina Sadchikova

Responsible for go-to-market strategies and marketing management in one of the relevantly new products for inDriver - Freight. The inDriver.Freight service currently operates in more than 19 countries all over the world. inDriver is an international ride-hailing service headquartered in Mountain View, California. It is one of the top-3 ride-hailing and taxi apps worldwide by downloads, according to the Sensor Tower report. The company's chief innovation is its P2P-based RTD (Real Time Deals) model. With this model, drivers and passengers mutually agree on the conditions of rides. And that includes their costs. The service was founded in 2013 in Yakutsk, Russia.

The International Franchising team is leveraging next-level franchising to scale globally. I was responsible for B2C marketing in 10 countries where we currently operate and for pre-launch stages in the upcoming launches (4+ countries). Together with our local partners-franchisees, we were creating a great quality product, challenging brand, a fair and transparent franchising system, and cutting-edge proprietary IT system. - During my 2,5 years in Dodo Brands, we've increased the number of countries we were in charge from 4 (Romania, Lithuania, Estonia, and Slovenia) up to 10 currently operating (+ Nigeria, Germany, Vietnam, Kyrgyzstan, and Uzbekistan) and 4 upcoming launches (Finland, Slovakia, the Czech Republic, and Tajikistan). The number of pizza stores has doubled. International revenue has shown +121% growth (Jan-Oct 2019 compared to 2021). - Dodo Pizza Mobile App was launched in 10 countries. Share of revenue from the app currently varies from 10% (in recently opened countries where Dodo works with aggregators) to 53%. And it continues to grow. - The new loyalty program was launched in Estonia and prepared to launch in all other countries. - Market research, customers & competitors research. - Positioning. Marketing strategy. - Pizza stores format adaptation briefing. - Analytics: marketing channels, activities & sales. - Consulting in marketing instruments, tactics and other countries and partners' experience. - Creation of country-agnostic instruments, layouts, case studies, etc. to form the Dodo Brands International Knowledge Base. - Communication with other departments (mostly - IT & Design teams) to adapt Dodo Is and other instruments to foreign markets.

– Competitor analysis (SMM) for participation in tenders for one of the leading international digital agencies. – Preparing monthly SMM reports for a large Russian digital agency. – Skills of work with SMM analytical services: Popsters, JagaJam, Amplifr, Iqbuzz, Socialbakers, LiveDune. – I've developed files for easy data collection and analysis. According to feedback from clients, the quality of reports has increased significantly and it has become easier to use them.

– Rebranding. – Development of a motivation system for employees of the marketing and wholesale department. – SMM strategy development. – Cross-marketing and co-promotions. – E-mails effectiveness increase. (Please have a look at the details of those projects in the 'Accomplishments' section) – Strengthening the brand to increase sales. – Analytics of the marketing activities, sales and promotion channels effectiveness. Conducting experiments, A / B testing. – Managing a team of marketing and sales specialists (8 full-time employees + contractors). – Portraying the client and competitors, market analysis. – Compilation and implementation of new products launch plans. – Concept, mechanics and analysis of promotions and other ad campaigns. – Organization of participation in specialized international exhibitions. – Offline and online events with experts and opinion leaders organisation. – New services for customers launching: installments, cashback. – Participation in the Board of Directors and Strategic Planning Sessions, in the development and implementation of the sales and promotion strategy of the company. – Budgeting costs and sales plans. Pricing.

– Margin analysis (products and departments), NPS, NPV, etc. – Work with "1c" software developers to create automatic reports (sales, marketing). – Management accounting, Russia + UK (drawing up and monitoring the daily payment calendar, preparing monthly, quarterly and annual financial reports). – Budgeting.

– Organization of interaction between teams in Russia and the UK. – Participation in development of "Skylark English For Babies" (participation in the development of the methodology, search for contractors and graphic content, translation, work with designers on the layouts, promotion plan, technical specifications for the website with online materials). – Analysis of the effectiveness of the branded stores network in Russia. – Analysis of sales and promotion. – Updating the company's provisions on financial and management reporting in accordance with the International Accounting Standards for Small and Medium Business. – Budgeting and management reporting for the UK units.

– CEO work organisation. – Articles, e-mails and other materials creation on behalf of the CEO. – Creating and publishing of the corporate magazine for employees "Our Umnitsa". – Preparation of analytical reports for the management of the company. – Visa processing and organization of business trips for top management. – Visualization of indicators of the implementation of the company's strategy.

A special program for young specialists with changing departments once a month and participation in the department’s current work and implementation of an individual project. HR (corporate library, events management), Wholesale department (active sales, compilation of the “Sales Book” - a practical guide for effective sales), Marketing department (competitor analysis), Products development department (participation in products development).