Ekaterina Krasnopoias

Consulting project to improve Marketing presence and help Business Expansion in Asia-Pacific region - Analyzed 30+ competitors to create unique branding strategy - +400% increase of followers on the Social Media platforms - 5+ ongoing negotiations in 3+ countries for the franchise purchase - Found 10+ new investors to financially support the Asia-Pacific Expansion

- 50% increase of revenue (from 600.000$ to 900.000$) with a plan that helped to grow customer base - Performed ad-hoc market analysis, improving engagement by 25% on Social Media - Created go-to-market acquisition strategy, having 50+ new paying customers - Improvement of media coverage by 45% within the new channels, improving market penetration - Growth of revenue in 2024 by improvement of deal size 2.5x -50% improvement of customer’s loyalty by the creation of system to analyze CCI

Consultancy project of the creation, development and implementation of a Marketing Strategy in order to increase the brand awareness Responsibilities: - Was the leader of the team of 4 - Implemented thorough analysis of 10+ competitors - Developed and planned a marketing campaign for the company, improving the company’s recognition by 30% - Calculated the budget required for the project - Developed Social Media plan to increase the brand following and recognition by more than 35%

University project of the creation, development and implementation of a Marketing Strategy in order to increase the brand awareness and conversion rate Responsibilities: - Created the big idea for marketing strategy - Developed Digital Strategy that helped to increase the conversion by more than 40% - Developed and planned a marketing campaign for the company, improving the company’s recognition by 20% for Chinese and European market within first month of implementation - Calculated the budget required for the project and social media development - Developed Media Plan and calculated the necessary budget for it - Analyzed large data and created expansion strategy, improving global integration, entering 5+ new markets

Consulting Project of L’Oréal and Google Spain to increase the brand awareness via YouTube for Cerave - +305% increase of followers by launching targeted content via Instagram, Youtube and TikTok - 20% increase in brand recognition within the creation of out-of-the-box idea for online platform Reduced total costs by 7% (from 4500€ to 4185€) after analysis and allocation of the budget - Was the leader of the team of 8 and presented the project to the main executives (20+ people meeting

- 35+ projects executed that involved planning and creation of social media content - 15% cost reduction by performing ROAS analysis and providing recommendations - Analyzed 50+ main competitors per day, creating new strategies to stand out, boosting lead generation +115% - Collaborated with cross-functional teams to tailor solutions for clients - 15% improvement of the accuracy of forecast model, performing data analysis with the use of SQL - 45% increase of customer acquisition within the collaboration with cross-functional teams - Received a return offer

- Analyzed market (market size, growth of each month vs last year, identifying category insights) - 10% income increase within 3 months of implementation of innovative seasonal selling plan - 25% improvement of customer satisfaction after designing and leading the implementation of new product initiatives - Used BI tools to visualize data, measuring performance and ROI

Was selected due to academic excellence in a discipline “History of economic thought” - To check 30+ homework assessments - To hold 10+ consultations for students - To prepare materials of 25+ lecture sessions

Scholarship awarded for academic excellence Core courses: Mobile Strategy, Marketing Trends, Social Media Management Specialization semester in London: Digital Transformation & Luxury Marketing

An exchange student at the Essec Business School, selected due to the academic achievement.

An exchange student at the Pantheon Sorbonne University, selected due to the academic achievement.

Scholarship awarded for academic excellence Major: International Business