Kate Adiyak

I successfully worked with a variety of clients across industries, providing strategic guidance in business development, marketing and sales operations. My key contributions include: 📌 Sales Management & Team Leadership: Led recruitment, onboarding, and management of sales teams, including 5 sales managers. Under my supervision, I supported the successful opening of 3 new cafes. 📌 Organizational Development & Process Optimization: Collaborated with the CEO to define the organizational structure and implement a project management system. I also organized regular feedback meetings to optimize operations, which contributed to the successful launch of 2 new shops. 📌 Lead Generation & Marketing Strategy for Web3: Developed and executed lead generation strategies for a Web3 company, focusing on attracting high-value clients and expanding the company's reach in a rapidly evolving market.

I led the project aimed at new business entity establishment in the UAE. My responsibilities included negotiating with offshore banks to facilitate the bank accounts opening and liaising with representatives from DMCC Free Zone to ensure official employee hiring. Additionally, I played a key role in amplifying the brand in the market by developing the brand and communication strategy and content plan for social media platforms such as LinkedIn and Medium. I also organized online/offline promotional events, resulting in attracting 1 investor, 2 key partners, and 7 clients.

I successfully led initiatives to optimize business processes, drive client acquisition, and enhance internal communication, contributing significantly to overall company growth. Key Achievements: 📌 In 2 months, I built and managed a sales team of 3 specialists, guiding them to develop content and marketing strategies aimed at client acquisition and partnership development. This resulted in closing deals with 2 important clients. 📌 As a Project Manager, I oversaw the deployment of a CRM system to optimize business processes and improve customer relationship management in the Eastern European market. I managed a team of 2 developers, 1 analyst, and 2 technical support staff, successfully implementing Agile methodology to ensure a smooth deployment and improve efficiency. 📌 I developed a system to enhance internal communication and collaboration across key departments. This initiative contributed to B2B growth by streamlining processes and improving the overall marketing and partnership strategies, boosting the conversion rate of client engagement by 20%.

I collaborated with PwC to develop an analytics dashboard, enhancing business intelligence for enterprises. As a Digital Marketing & Data Analyst, I created a performance-tracking dashboard for a major property developer, improving data visualization and strategic planning. As a Project Manager, I led a team to build an NPS and eNPS model, driving customer engagement and market expansion. I also managed project presentations and outreach, positioning the solution for new markets. Key Achievements: 📌 Content Marketing & LinkedIn Strategy Wrote technical articles for Medium & LinkedIn, increasing audience engagement. Developed a LinkedIn content strategy to enhance brand influence. Used SEO & social media strategies to improve reach and visibility. 📌 B2B Marketing & Lead Generation Strengthened brand positioning through educational content. Built a lead generation funnel using online courses and events. Leveraged LinkedIn & content marketing to drive business growth. 📌 Education & Training Co-authored a master’s program at Ural Federal University. Managed two student groups over 1.5 years. Organized educational events & workshops. Launched an online course on Udemy & Coursera.

I developed the prototype of user interface for inner company messenger. To do it, research of the mobile messengers market was conducted, several types of users were determinated and profiled.