Eka Maisuradze

• Support the development and implementation of the CRM strategy in alignment with business and growth objectives. • Drive customer acquisition, engagement, and retention initiatives across branch, virtual branch, offline and online installment channels, and digital platforms. • Plan, execute, and monitor multi-channel CRM campaigns across SMS, Email, Push Notifications, in-app and internet banking placements, and Call Center communications. • Analyze customer data to derive insights on behavior, preferences, and lifecycle stages; design and implement customer segmentation and targeting strategies. • Continuously monitor and optimize campaign performance using key KPIs such as conversion rate, cost per conversion, channel mix efficiency, and attribution models. • Collaborate with Marketing, Product, and Data teams to develop customer-centric campaigns, value propositions, and personalized communication strategies. • Contribute to customer journey mapping initiatives by identifying key customer cohorts, pain points, and opportunities for process, SLA, and experience improvements. • Prepare regular campaign-level and monthly CRM performance reports, providing actionable insights to support data-driven decision-making and business growth.

• Collect, analyze, and interpret customer data to identify behavioral patterns and segmentation opportunities • Plan, execute, and continuously optimize CRM campaigns across the customer lifecycle, including onboarding, reactivation, and win-back flows • Monitor and report on key performance indicators (KPIs), with a focus on improving customer lifetime value (CLV) • Build and manage automated workflows using HubSpot, ensuring data accuracy and personalized communication at scale • Run A/B tests to evaluate campaign effectiveness and improve targeting, messaging, and channel performance • Collaborate with marketing, sales, operations, and customer service teams to deliver a consistent and engaging customer experience • Contribute to strategic planning by translating customer insights into actionable improvements across product, pricing, and communication • Coordinate and execute multi-channel CRM initiatives via email, push notifications, SMS, and in-app messaging • Document and maintain CRM processes, including campaign briefs, targeting logic, welcome offers, and promotional calendars

• Analyzed customer data and behavioral trends to support campaign planning and segmentation • Conducted market research and competitor analysis to identify new promotion opportunities • Designed and implemented promotional campaigns, including creative briefs and targeting logic • Developed structured communication flows across customer touchpoints • Used BetConstruct Back Office, Bee Pro, and Jira to manage campaign execution, content, and workflows • Collaborated with internal teams to align CRM efforts with broader marketing and business goals

My duties included: Communication with sponsors and volunteers; Formation of volunter groups; Planning and implementation new projects; Content creation and placement