Edennie R.

● Lead regional community growth, user engagement, and strategic expansion initiatives across Asia markets ● Manage partnerships with KOLs, projects, agencies, strategic partners, and ecosystem collaborators to drive business growth ● Support investor relations by participating in client discussions, partnership negotiations, and stakeholder communications ● Prepare weekly and monthly campaign performance reports, including analytics, engagement metrics, growth tracking, and strategic recommendations ● Oversee campaign planning, execution, and budget allocation to ensure efficient spending and strong ROI across marketing initiatives ● Monitor product adoption, user behavior, and onboarding friction points by testing platform features and providing operational feedback for improvement ● Collaborate closely with product, growth, and leadership teams to align campaigns with business objectives and market opportunities ● Assist in roadmap discussions, feature prioritization, and go-to-market strategy by sharing community insights and user feedback trends ● Support business planning by understanding revenue goals, expansion strategies, and long-term operational priorities across regional markets ● Coordinate cross-functional teams to ensure execution across partnerships, product launches, campaigns, and strategic initiatives ● Strengthen brand presence and regional positioning by maintaining high-value relationships with clients, partners, investors, and ecosystem leaders

• Develop and execute comprehensive business development strategies aligned with company goals and objectives. • Conduct market research and analysis to identify potential target markets, key industry players, and emerging trends. • Identify and evaluate potential partners and establish strategic relationships. • Proactively seek out and engage with prospects and key stakeholders through various channels both offline and online. • Collaborate with cross-functional teams to customize solutions, proposals, and presentations tailored to meet customer needs and requirements. • Negotiate and finalize contracts, agreements, and terms with clients, ensuring mutually beneficial outcomes. • Monitor market dynamics, competitive landscape, and regulatory changes to identify opportunities and mitigate risks. • Stay up to date of industry trends, new technologies, and innovative business models to drive continuous improvement and growth.

Managed community and social operations across X/Twitter, email, influencer partnerships, community channels, paid acquisition programs, campaign workflows, giveaways, and growth initiatives.

-Collaborate with a team implementing posting schedules for popular content which will increase the followers. -Twitter Growth and Onboarding new members across various channels. -Turn user feedback into actionable items for the engineering team to work on. -Designing and implementing marketing campaigns and giveaways for the user base. growth. -Work with prospects to understand their main use cases (solution planning), demo features. -Develop and implement a comprehensive Web3 marketing strategy that aligns with the company's goals and objectives. -Create compelling content, including blog posts, social media posts, whitepapers, and case studies, to educate and engage the Web3 community. -Manage and optimize marketing channels such as social media, email marketing, influencer partnerships, community management, and paid advertising to drive user acquisition and engagement. -Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the Web3 space. -Collaborate with product teams to gather user feedback and insights to inform product development and enhance user experience in the Web3 space. -Optimize existing channels and programs to achieve predefined goals. -Identify, test, and scale new and emerging channels to acquire new customers, while closely tracking performance. -Identify potential opportunities in paid and niche channels to expand brand reach. -Collaborate with the design team to craft compelling messaging and build campaign assets. -Support the growth of acquisition Key Performance Indicators (KPIs) and provide regular reports on performance. -Collaborate with executives to set high-level growth targets and KPIs, while modeling growth projections.

Led community growth operations, including member onboarding, social channel coordination, campaign execution, engagement support, repeatable reporting routines, and acquisition-channel optimization.

-Collaborate with the team to gather user feedback and insights to inform product development and enhance user experience in the Web3 space.

Drive strategic partnerships with crypto projects, protocols, KOLs, market makers, and ecosystem partners Secure token listings, liquidity partnerships, and high-value business collaborations Identify growth opportunities to increase trading volume, user acquisition, and platform adoption Build and manage strong relationships with founders, investors, communities, and institutional partners Lead partnership negotiations, deal structuring, and onboarding processes Collaborate with marketing, product, and community teams for successful campaign launches and ecosystem growth Monitor DeFi market trends, competitor movements, and emerging Web3 opportunities Represent the DEX across conferences, events, Twitter/X Spaces, Telegram, and industry networking channels Maintain BD pipeline, partner reporting, and performance tracking for continuous growth Contribute to long-term expansion strategies across DeFi, cross-chain ecosystems, and new market opportunities

Managed team workflows for community and social operations, including posting schedules, page growth support, performance coordination, trend research, and daily/weekly Telegram and X/Twitter reports.

-Strong understanding of project management methodologies and processes. The ability to guide and manage stakeholders (investors, partners) throughout the entire project lifecycle – ensuring all are aligned to the objectives, scope of work, and timeline. -Meticulous attention to detail when reviewing project deliverables, and the ability to ensure that every project delivery meets the quality needs of the brief, best practice and client expectations. -Gathering effort estimates from relevant resources and teams, creating project cost estimates and proposals, controlling scope and costs so that the project can be completed within the approved budget. -Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the Web3 space. -Collaborate with product teams to gather user feedback and insights to inform product development and enhance user experience in the Web3 space. -Optimize existing channels and programs to achieve predefined goals. Identify, test, and scale new and emerging channels to acquire new customers, while closely tracking performance.

-Experience in community-focused projects, like moderating, administrating or leading thriving fan communities such as AMA’s and other giveaways. -Project Management -Create compelling content, including blog posts, social media posts, whitepapers, and case studies, to educate and engage the Web3 community.