Einat Sitton

Elea Active is my entrepreneurial venture and innovation lab at the intersection of fashion, e-commerce, and technology. The brand offers activewear designed for Pilates and yoga communities, sold online and in select studios across Israel. Key Achievements & Experiments: • 🚀 Built a brand from the ground up — from product design and supplier partnerships to e-commerce operations and community engagement. • 🤖 Integrated AI-powered tools (e.g., Botika) into the customer journey, testing how technology enhances product visuals and improves engagement. • 📈 Created a loyal customer base with repeat buyers and positive word-of-mouth, validating product-market fit in a competitive space. • 🎯 Ran end-to-end growth experiments in marketing, influencer collaborations, and retail partnerships, generating insights on what drives conversion in fashion e-commerce. • 🌍 Bridged creativity and tech — leveraging photography, digital storytelling, and data-driven decisions to shape the brand’s identity and customer experience.

📱 Full responsibility and ownership of app's feed making sure is aligned with company's strategy and with our users' needs while continually improving the products' performance and KPIs. 📱 Think Strategically while Choosing suppliers to work with and products to display on app 📱 Understanding user experience while Defining A/B tests and analyzing data in order to reach company decisions and goals. 📱 Inspire and Lead the eCom teams of sourcing and editing 📱 Hands-on and Work closely with R&D, Data Analysts, Marketing and Sales functions 📱 Experience in International Markets (focusing in the US)

◽ Full responsibility for managing a range of international premium & luxury international brands ◽ Senior commercial management of the brands in the various types of stores (including flagship, travel and c-commerce). ◽ In charge of a 2 figure million euros annually budget ◽ Brand management including marketing, pricing and promotions ◽ Strategic global vendor relations ◽ Team management ◽ Data Analytics - analyze data in order to provide actionable insights

◽ Building a Brand & Setting up an online store ◽ International Marketing and Distribution ◽ Private Label Branding and Marketing ◽ Market Research ◽ Sales and keywords ranking

🔅 Management level, responsible for and involved in determining the company's strategy for continued growth. 🔅 In charge of managing collections: pricing, promotions, display etc. 🔅 Management of 3 teams: brand managers, visual and window designers. Total of 40 shops. • Global branding – implementation of the brand strategy to achieve the company's goals. • Managing the relationship with international suppliers - closing annual budgets, strategy and buying • Mapping the annual work plan while adapting it to market characteristics and implementing it among the work teams. • Creating new work processes in the organization for improved efficiency.

◽ Team Management (commercial managers, visual designers and window designers) ◽ Annual Budget Management (in millions of Euros) ◽ Selection and Purchase of the collection for the Israeli chain (30 stores, including outlet stores) (4 collections per year per brand: GAP | MANGO | G-STAR) ◽ Pricing of the collection for all stores, including the end of season sales and promotions. ◽ Training and support for the shops teams - regional managers, store managers, deputies, visual merchandisers responsible, window display team and responsible customer service ◽ Working with suppliers abroad ◽ Preparation and analysis of sales and profit reports, sales rate, rolling stock ◽ Characterization of the Company's information systems ◽ Characterization and management of the establishment of the customer membership club ◽ Defining and writing work processes and implementing them to shops personnel (in management level)

🔅 Analyst and Information systems manager: brand data analysis reporting directly to the CEO - sales, employee productivity and profitability. 🔅 In charge of all IT systems, including development and implementing the company's ERP system.

🔅 Leading the development team that deals with requirements characterization and customization of the company's systems 🔅 Providing general support for internal organization users working with external suppliers in Israel and abroad, and with the parent company ADC USA. 🔅 Main areas and systems under my responsibility: 🔅 ERP system, BaaN IV: Support for finance, sales, service and warehouse departments 🔅 Help Desk, ServiceIT: Training and defining work procedures for the internal Help Desk staff 🔅 CRM system - internal development and integration with the SAP system: analysis and 🔅 Characterization of the service department’s requirements, including training the team of support engineers. 🔅 Intranet site: ongoing maintenance, updates and changes

Development of training and training engineer teams in MES systems (in English)