Einat Haftel

Responsible company-wide product strategy for growth and innovation across multi-vertical SaaS portfolio, part of the leadership team that brought Dynamic Yield to successful acquisition by Mastercard, and integration into Mastercard ecosystem of services, products and solutions.

• Responsible for product management of twelve different data management products • Author of Informatica blog on Artificial Intelligence and liaison to the Analysts community on Artificial Intelligence and Machine Learning • Supervise product management group • Responsible for driving the growth of product line via customer focus, innovation and successful execution • Pioneered the development of several new products which are now part of Informatica growth engine • Accountable for product strategy, roadmaps, and product releases for the product line • Oversee the development (agile development) and go- to-market of multiple products in various stages of life cycle: incubation, growth and mature • Innovate, manage and execute the development Informatica's Artificial Intelligence Technology CLAIRE Intelligent Data Discovery Service

Responsible for strategic roadmap and investment optimization for Advanced Analytic product line • Manage a range of product lifecycles from Mature products (15 years in the market, steady reoccurring revenue, solid brand name and stable customer base) to Innovative products (patent granted new product aimed at new market segment) • P&L responsibilities • Manage multiple product releases in Agile development practices • Direct distributed product development teams (India, China, USA) • Provide strategic direction for globalization and localization of products (products are sold worldwide)

Responsible for the strategic development, management and execution of business intelligence suite of products (data mining, machine learning, and predictive analytics) • Winner of Vision Award for Strategy and Leadership in 2010 • Identify forward-looking product strategies to increase market penetration, gain competitive ground and grow and retain assets. • Managed team budgets, as well as indirect R&D budget for the product line. • Advice senior executive on market trends, market position and potential new market opportunities. • Direct supervision of product managers, mathematicians, data mining analysts and industry analysts

Complete ownership of the Sterling Commerce hosted product line generating over 35% of company total annual revenue • Supervised team of product managers and business analysts. • Developed strategic roadmap through 2008, including a profitability analysis • Full ownership of roadmap execution through design, build and implementation, go-to-market strategy, messaging platform, product positioning, target markets, and pricing strategy

Responsible for the development of e-commerce web application used by telecommunication companies in North America and Europe. The application has increased company’s revenue and has proven as one of the most cost-effective sales channels. • Developed data models to utilize existing data structures to support online applications • Developed estimates, determined roles and responsibilities, and defined schedules for testing, trials, integration, training, documentation and implementation

•Produced system requirements and generated design documents for e-banking products •Analyzed and mapped data structures •Created implementation documents, including customer documentation and training •Researched and identified business risks and opportunities

Graduate Magna cum Laude