Eileen Hwang

Lead brand and media for Comcast/Charter JV -Built and launched new brand (XClass TV) for Comcast's new smart TV OS -Collaborated with TV OEM partners to co-brand product packaging and PDPs -Manage agency budgets of >$5M to produce creative and plan media for shopper acquisition -Manage retailer network and online merchandising strategy with Walmart -Oversee digital and social presence -Focus and analyze KPIs to drive efficiency with media; continually demonstrated improvements on key metrics

Head of Marketing for Growth Portfolio in Strategic Development -Led marketing and communications for all commercial enterprise initiatives within growth portfolio, launching businesses in key new industries for Comcast including cybersecurity, consumer IoT, customer data platforms, digital healthcare, and more. -Created/re-branded 5+ company brands, including naming, trademarking, visual identity design, etc. -Lead digital marketing campaign execution -Developed marketing strategy, GTM plans, positioning and external communications plans

Create and manage marketing strategy, build brand, and develop marketing and consumer communications plan for portfolio of growth businesses in support of Comcast's goals to diversify its future.

Led brand marketing for free OTT video service. -Responsible for all brand, marketing communications development, and ad sales marketing for Watchable, Comcast's premium digital video network. -Developed and launched Watchable brand, refining Watchable key messages and positioning, and ensured brand consistency across all Watchable platforms to build equity. -Managed creative agencies to produce digital and TV ads to promote original Watchable content and Watchable platform -Prepared leadership for external events and meetings, including drafting talking points and assembling pitch decks.

Developed the marketing strategy and managed the program execution for Streampix, Comcast's SVOD service. Key accomplishments and responsibilities: -increased MAUs -Optimized sales channel performance with SPIFs and agent communications -Created content and editorial strategy that helped increase views and subscriptions -Analyzed viewership data to inform content acquisition selections and editorial strategy -Manage all creative production including TV commercials, digital video and display ads

Drove programs for $600M IT services business that focused on transforming the company culture, improving sales and marketing performance, and developing an actionable customer experience measurement.

Managed projects to attain top line growth revenue for the $2.5B specialty chemicals business unit. Worked closely with business leaders to provide analysis and recommendations on opportunities to increase revenue. Achieved Six Sigma Black Belt certification.

Developed and executed marketing plans to drive the growth of two consumer brands in DuPont's stone care business. Managed an extensive re-branding effort, oversaw all sales collateral development, and supported promotional efforts with new channel partners. Worked closely with sales to develop new product SKUs and recommended pricing for new products.