Eihita Hassan Auhana

Head Brand & Market Communication @ GPH ispat

About

With over two decades of experience in brand management and marketing strategy, I have built and scaled brands across some of Bangladesh's most competitive industries — including FMCG, healthcare, and industrial manufacturing.Throughout my career, I have led end-to-end brand strategy, from market research and consumer insight to ATL, BTL, and digital campaign execution. I bring a strong track record of delivering business growth, managing cross-functional teams, and steering annual marketing budgets with financial discipline.My experience spans senior leadership roles at GPH Ispat, Evercare Hospital Dhaka, Arla Foods Bangladesh, ACI Foods, and Transcom Electronics — giving me a broad, multi-industry perspective that I apply to every brand challenge.I am passionate about building meaningful brands that connect with consumers, drive business performance, and create long-term equity. I bring the same rigour and strategic depth whether working on a product launch, a healthcare communications campaign, or an industrial brand repositioning.Beyond work, I enjoy traveling and exploring diverse cultures, which fuels my perspective and creativity.

Country

Bangladesh

City

Dhaka

Industry

Construction

Skill

Below the Line Advertising, Above the Line, Brand Strategy, Brand Management, Market Research, FMCG, Marketing Strategy, Marketing Research, Market Planning, Product Marketing, Marketing Communications, Marketing Management, Competitive Analysis, Negotiation, Integrated Marketing, Key Account Management, Brand Development, Trade Marketing, Customer Insight, Market Analysis

Experience

Head Brand & Market Communication

GPH ispat

2024-6 - Present · 2 yrs 4 mos

Dhaka, Bangladesh

Leading brand strategy and market communication for one of Bangladesh's leading steel manufacturers. Responsible for developing and executing integrated ATL, BTL, and digital marketing plans, designing event strategies for trade stakeholders including dealers, retailers, engineers, masons, contractors, and homeowners, and driving the annual operations plan with full budget accountability.

Deputy General Manager

Evercare Hospital Dhaka

2022-7 - 2024-5 · 1 yr 11 mos

Dhaka, Bangladesh

Oversaw the hospital's full marketing and communications function, driving brand visibility across ATL, BTL, and digital channels. Developed and implemented marketing strategies aligned with business growth targets, and managed P&L performance in line with industry benchmarks.

Assistant General Manager

Evercare Group

2020-4 - 2022-6 · 2 yrs 3 mos

Dhaka, Bangladesh

Led promotional planning for hospital services, medical consultants, and specialist departments. Spearheaded integrated campaigns across traditional and digital media to strengthen patient acquisition and brand reputation.

Assistant General Manager

Apollo Hospitals Dhaka

2018-5 - 2020-4 · 2 yrs

Dhaka, Bangladesh

Brand Manager

Arla Foods Bangladesh Limited

2013-4 - 2018-4 · 5 yrs 1 mo

Dhaka,Bangladesh

Managed Arla's maternal and child nutrition brand portfolio in Bangladesh, building local brand equity in alignment with global guidelines. Developed trade and modern trade programs for shelf visibility and placement, led consumer and digital campaigns, and conducted regular HCP (healthcare professional) engagement and market visits.

Brand Manager

ACI Limited

2011-4 - 2013-4 · 2 yrs 1 mo

Tejagaon,Dhaka

Assistant Brand Manager

ACI Foods Ltd.

2010-12 - 2011-3 · 4 mos

Assistant Brand Communication Manager

Transcom Electronics Ltd.

2010-1 - 2010-11 · 11 mos

Grew through successive roles from Brand Officer to Assistant Brand Communication Manager. Managed marketing plans and budgets, coordinated with advertising agencies, executed trade and consumer campaigns, and led brand communications across multiple electrical and electronics product lines.