Ehsan Shahrabi

I acted as a Product Owner in a small-company environment by helping redefine company direction, translating customer and market insights into product decisions, and driving cross-functional execution from concept through launch readiness. • Helped pivot company direction toward more viable and profitable product opportunities in partnership with the CEO and leadership team. • Led customer- and market-informed product development for new consumer wellness offerings across concept, formulation, packaging, branding, positioning, pricing, and launch readiness. • Validated demand through competitor research, customer review analysis, Amazon listing analysis, and pricing comparison. • Supported launch of a new consumer product on Amazon, contributing to positioning, listing, pricing, and customer feedback collection. • Evaluated suppliers and manufacturers across multiple product opportunities, including sample review, sourcing discussions, and vendor negotiations. • Built foundational financial processes in QuickBooks Online and improved reporting speed, visibility, and accuracy. • Set up lightweight CRM, campaign tracking, and customer workflow processes using HubSpot and internal tools to support sales and marketing execution. • Operated as a cross-functional owner across product, operations, finance, and go-to-market in a lean team environment.

I applied hands-on marketplace product ownership by turning product research, differentiation, launch execution, and customer feedback into live Amazon consumer product launches. • Co-founded a private-label Amazon FBA brand and led end-to-end product ownership from opportunity research through launch and early-stage optimization. • Used competitor analysis, customer review insights, marketplace demand signals, and product research tools to identify viable product opportunities. • Defined product differentiation, positioning, and supplier requirements for new consumer product launches. Led listing development, launch execution, and post-launch optimization based on customer feedback and marketplace performance. • Supported early-stage growth through campaign management, listing refinement, review-building, and marketplace learning loops. • Launched live consumer products in home/travel-adjacent categories and continue iterating based on performance data and customer signals.

I identified what buyers valued most, translated those preferences into design and quality decisions, and led end-to-end delivery of highly profitable residential projects with strong market appeal. • Identified and acquired development opportunities by evaluating neighborhood demand, buyer preferences, and site characteristics that influenced desirability and resale potential. • Guided the concept and design process to align floor plans, facade, light, room sizing, and finishes with what the market valued most. • Worked closely with designers, engineers, contractors, and suppliers to deliver projects from land acquisition through construction, finishing, and sale. • Maintained a premium quality bar across materials, execution details, and visual design to improve buyer appeal and support stronger pricing. • Turned a harder-to-sell project into a successful one by improving design, facade, windows, and interior finishes to better match customer expectations. • Managed go-to-market and sales in partnership with real estate agents, including positioning, negotiations, and deal execution. • Used pre-sale strategically to address cash-flow constraints and keep projects on track. • Delivered two highly profitable projects, including a seven-story apartment building with retail and a luxury villa.

I identified market gaps, translated them into product requirements, worked with suppliers to refine specifications and features, and brought differentiated products to market that drove fast adoption, repeat demand, and premium willingness to pay. • Founded and scaled two sanitaryware brands by identifying unmet market demand and translating customer needs into differentiated product lines across toilet mechanisms, one-piece toilets, sinks, and showers. • Defined product requirements with suppliers to improve compatibility, installation ease, quality, reliability, and design appeal for both channel partners and end customers. • For Azurite, worked with manufacturers to adapt toilet mechanisms into a more universal solution with broader fit and easier installation, reducing complexity for manufacturers, retailers, and installers. • Reviewed samples and guided supplier refinements across specifications, materials, and component details before approval and commercialization. • For Costello, sourced higher-spec sanitaryware products internationally to address market demand that domestic manufacturers could not fully serve. • Shaped product differentiation through feature, hygiene, and usability improvements that increased customer appeal and supported premium pricing. • Co-developed assortment and pricing decisions using competitor benchmarks, customer demand, and market willingness to pay. • Designed retailer-friendly delivery and logistics approaches that reduced breakage concerns and improved channel adoption. • Achieved strong market traction within months, with repeat orders, growing customer demand, solid profitability, and lower returns due to better product-market fit and product specification.

I identified operational and customer pain points, redesigned the service model to remove friction, and scaled a previously loss-making business through more valuable offerings, better customer experience, and stronger execution. • Helped turn a loss-making CNG vehicle conversion business into a profitable and growing operation by redesigning the service model around customer pain points and operational efficiency. • Led conversion, installation, service, warranty, and after-sales operations for bi-fuel vehicle solutions. Introduced in-house pre-conversion services that reduced customer friction, improved scheduling reliability, and created an additional revenue stream. • Improved throughput by reducing installation delays caused by unprepared vehicles and better aligning intake with daily conversion capacity. • Built customer acquisition through direct outreach, referral development, and relationships with taxi agencies and transport associations. • Differentiated the business through strong after-sales support, better customer experience, faster service, and higher-quality bundled work. • Reinvested growth into team expansion, tools, inventory, customer facilities, and dedicated service functions to support scale. • Improved technician retention and performance through incentives, better work conditions, and a more supportive work environment.

I gained early exposure to manufacturing, foreign trade, budgeting, and executive decision-making, which sharpened my understanding of commercial pain points and later informed my product-building work. • Supported executive discussions across procurement, foreign trade, budgeting, and operational planning. • Participated in board meetings and helped follow through on selected cross-functional initiatives. • Developed early insight into manufacturing systems, commercial operations, and unmet market needs that later informed entrepreneurial product decisions.

I built my foundation in procurement, customs, budgeting, governance, and multi-business operations inside a diversified industrial holding, learning how structured organizations make decisions and scale execution. • Started in frontline procurement and purchasing support, building hands-on experience from basic operating purchases through production-related sourcing. • Gained exposure to customs, international trade processes, budgeting, governance, and central-office oversight across multiple companies in a diversified holding group. • Supported executive administration and financial review as an authorized signatory, developing a strong foundation in structured industrial operations and leadership systems.

Lifecycle-driven curriculum focused on product discovery, delivery, and growth. Building capabilities in: • Customer Discovery & Validation • Business Modeling & Value Proposition • Data Analysis & Decision Making • MVP / Prototyping & Experimentation • Agile Product Delivery (incl. DevOps concepts) • Go-to-Market & Commercialization • Negotiation, Stakeholder Influence & Partnerships • Product Strategy, Portfolio Thinking & Leadership Program structure: Customer Discovery → Product Discovery → Product Delivery → Traction & Influence → Products at Scale Background: 15+ years as a Product Owner across construction, consumer goods (private-label brand building and go-to-market), and biotech/wellness product development.

A six-month intensive program to develop technical programming skills, including in Excel, VBA, Python, including Pandas, SQL Databases, HTML, JavaScript, Tableau, Big Data and Machine Learning