Emily G.

Senior Customer Marketing Manager @ Docusign

About

Hi there, I’m Emily. I'm an award-winning marketer with experience in customer, product, community, content, and event/field marketing. I've built, led, and executed marketing strategies in tech, B2B SaaS, and ed tech, serving diverse audiences to drive engagement, loyalty, retention, and growth. I partner cross-functionally with aplomb, and feel most at home in roles where I can blend strategic thinking with scaling or launching programs with hands-on work. My goal is to create exceptional experiences and initiatives that are as meaningful for customers as they are impactful for the business. Nowadays, you can find me doing just that at Docusign, leading advisory boards, program ops, and supporting analyst relations. In a past life, I worked as an academic and public librarian, where I developed strong communication and empathy skills, a knack for problem-solving and research, and general scrappy resourcefulness — all of which still influence how I work every day.

Country

United States

City

Greater Seattle Area

Industry

Computer Software

Skill

Content Marketing, Copywriting, Project Management, Business-to-Business (B2B), Digital Marketing, Event Production, Copy Editing, Social Media Marketing, Content Strategy, B2B Marketing, Editing, Web Content Writing, Event Planning, Event Management, Trade Shows, SEO Copywriting, Educational Technology, Marketo, Community Management, Public Speaking

Experience

Senior Customer Marketing Manager

Docusign

2025-10 - Present · 1 yr

I'm part of the Product & Customer Marketing org at Docusign, focused on connecting our most strategic customers with opportunities to shape product direction, influence business strategies, and share their stories. I oversee global advisory programs, amplify customer voices through analyst relations, and elevate our customers through thought leadership and storytelling initiatives.

Marketing Consultant

emilygover.com

2016 - Present · 10 yrs

I offer copywriting, editing, content strategy, and marketing consulting services. Bringing over 12 years of experience, I help companies and individuals achieve more through stellar word smithing and content creation — everything from enablement decks to dissertation editing, social copy to sales sheets. My writing and editing work has been published in The Huffington Post, Forbes, Getting Smart, School Library Journal, Ed Tech Digest, Citrix.com, USC Rossier School of Education, and NYU Steinhardt School of Culture, Education, and Human Development.

Instructor

CycleBar

2020-12 - Present · 5 yrs 10 mos

Greater Seattle Area

I teach indoor cycling classes in the bicycle capital of the Northwest (with swell playlists, to boot).

Customer Marketing Manager

Dropbox

2023-11 - 2025-10 · 2 yrs

I helped build upon Dropbox's customer marketing mission of giving customers a platform to amplify their voices and brands by building advocates to accelerate engagement, influence growth, and drive revenue. I owned Dropbox's advisory and reference programs, working in close partnership with product marketing, content, sales, customer success, internal comms, product, and executive leadership teams. • Led executive Customer Advisory Board strategy, influencing $1.5M in pipeline, $600K in revenue; maintained CSAT of 95% • Led product feedback programs with strategic accounts for key launch moments, implementing 75% of customer feedback prior to launch, maintained CSAT of 92% • Built programmatic customer logo program from scratch, expanding logo bank from 55 customers to >600 in less than 1 year • Built, scaled, and managed customer reference program, generating 100+ advocates, 125+ assets, and $46K in customer content in first 6 months

Customer Marketing Lead

Vimeo

2022-1 - 2023-11 · 1 yr 11 mos

Did you ever get an email from "Emily at Vimeo"? That was me (sort of). I built and scaled Vimeo's customer marketing advocacy efforts from scratch, working in close partnership with customer success, product marketing, investor relations, internal communications, demand gen, content, and integrated marketing functions. Built and managed outreach of customer story pipelines, integrated cross-functional workflows to source champions and narratives, produced monthly internal video customer spotlights, developed sales tools for customer references, content, and marketing rights.

Content Marketing

Vimeo

2018-7 - 2021-12 · 3 yrs 6 mos

Led content strategy for Vimeo’s B2B SaaS offerings (Vimeo Enterprise and Vimeo OTT), influencing millions in pipeline and new business annually. Lead, B2B Content — 2021 Sr. Content Marketing Manager — 2020 Content Marketing Manager — 2018-2019