eginaldo franzão
marketing manager innovation and technical services
About
Marketing Manager Architectural & Aerossol Paints at Sherwin-Williams Brazil
brazil
sao paulo
chemicals
market planning, marketing, competitive analysis, product development, market analysis, marketing strategy, coatings, marketing management, product management, business strategy, strategic planning, market research, trade marketing, negotiation, new business development, business planning, sales management, marketing communications, product marketing, integrated marketing, product innovation, paint, pricing, key account management, pricing strategy, public relations, b2b, market development, marketing research, international business, international sales, logistics, merchandising, strategy, packaging, research, analysis, brand management, crm, cross functional team leadership, product launch, segmentation, business development
Experience
marketing manager innovation and technical services
sherwin williams
product analyst - solvent based
akzonobel
* Control sales, costs, margins and price * Develop material promotional * SKU control * Price list
logistics analist
primicia
marketing and product manager architectural and woodcare
ppg industries
* Control Premium brands as: Tintas Renner and Majestic * Market Plan development * Market Share control and analysis * Brand Communication * New Product research and launching * Control "Churn" customers and products * SKU control * Packaging development * Control of costs and product margins * Develop new promotional material * Develop promotional action in POS * Customers relations * Public Relation interface * Trade Marketing
marketing and communication manager
montana química s.a.
* Marketing Plan * Public Relations coordinate * Develop packagings * Promotional Material * New Products Launching * Cooperate actions * Control price, costs and product margins * Coordinate Internal and External News Letter * Customers relations * Develop and coordinate events
product supervisor international brand
akzonobel
* Launch products International Brand * Develop packaging * face lift * Control database marketing * Controle price list * Control customers actions * Product margin analysis * Trade fairs coordinate * Promotional material * Trade Marketing actions * Specifiers relations * architects and interior designers
visual merchandising coordinator
akzonobel
* Akzo Nobel´s branss support * Promotion in POS * Control Promotional Team * Price research in POS * Develop Promotional Materials * Material merchandising in POS * Coordinate Trade Fairs
product analyst - woodcare protection
akzonobel
* Focused on Woodcare products development ( SPARLACK BRAND) * Control margins, price, costs and sales * Coordinate facelift os Sparlack * 13 products * Promotional actions in POS * especially for Home Centers
product analyst - tinting system
akzonobel
* Control sales, margins, costs and margins * Control tinting machines productivity * Material promotional * Price research in POS
product manager architectural and aerossol segments
sherwin williams
* Managing Architectural brands: Metalatex, Novacor, Kem Tone, Xadrez, Aquacryl, Duraplast, Prolar and private labels. * Responsible to Aerossol range products: Colorgin * Market Plan development * Portfolio Strategy per Channel * Price Positioning Strategy * Market Share * Brand Awareness * New Product Innovation * Packaging * Finance KPI´s * Promotional Actions * Customers relationship * Public Relation Interface * Market Information managing: Abrafati, Artep, Sitivesp, ABAS, ABA, GBC and USGBC
marketing manager architectural and aerossol paints
sherwin williams
* Management brands and products Super Premium, Premium, Standard, Economic and Aerossol * Brand and Products Repositioning * Price Positioning * Packaging Innovation * New Products Performance (Stage Gate process) * Product Strategies / promotional actions * Brand per Channel * Marketing plan development * Public Relations * Market Research * POS activities * Market Share * Sustainability Strategy / LEED certification in construction
Education
pós graduação - faculdades oswaldo cruz
business administration
espm escola superior de propaganda e marketing
marketing
Development of a company focused on new Super Premium segment to Coffee with different aromas and tastes. Disseminate "coofee gourmet" to differentiate from competitors. Complete Strategic planning including media investments (off-line/on-line). Packaging Design Produciton feasibility Price Positioning Distribution Plan Activities and Societies: TCC - Coffee Brand - New Aromas
eginaldo franzão's Contact Information
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