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Alix Clo is a well-aging, natural skincare, formulated for 40+ skin. Our products promise results without the toxins. ZERO toxins. ZERO age shaming. As a one person team I drive everything from product development, branding, and sales, to all the behind the scenes "glamorous" stuff.

As a founder-led company, we know that growing a business is hard–really hard. And too often, thought partners that can provide valuable retail business insights aren't accessible to diverse entrepreneurs at any stage of their growth. The Credo for Change Workshop program is here to change that. Credo for Change provides BIPOC (Black, Indigenous, and People of Color) beauty founders with the functional insights they need to advance their brand and expand their business in a retail store environment.

Design strategy, art direction and project management for a boutique brand/interior studio.

Instrumental in shaping the visual direction and design concepts for notable projects including RH Beach House, RH Interior Catalog, and RH Yountville Wine Vault Experience, among others. Reported to SVP of Brand. Key Achievements: • RH Beach House Catalog: Developed a fresh brand voice for RH Beach House, a new catalog concept for RH.com, expanding its offerings to include a beach collection, thus broadening its market appeal. • RH Main Catalog: Created a new design expression that revitalized the brand’s visual identity and enhanced its overall aesthetic. • RH Wine Vault Brand Expression: Crafted the brand expression for the RH Wine Vault, effectively communicating its unique identity and luxury experience to customers.

Reported to CEO. Instrumental to company-wide vision, new product launches, brand voice, staffing directives, and prioritized tasks. Strengthened professional team collaborations and overall performance. Directed branding strategies across print, web, digital marketing, social media, affiliate marketing, and ads. Selected Achievements: • Achieved 60% increase in revenue for both 2016-2018. • Built a creative team from the ground up, from 1 member to 6 members. • Launched several new product lines that have contributed to 30% yoy profit increase. • Revitalized numerous under performing product lines. • Slashed production timelines by +40% with improved systems. • Launched a whole new method of sourcing design, and scaled it to a community of over 100 talents.

Reported directly to the Chief Marketing Officer, overseeing content development and executing brand and program launches, including packaging, activation campaigns, and conference identity creation. Ensured seamless design flow across multiple channels, including print, packaging, photography, web, email, social media, and retail. Presented innovative ideas to business partners and executive leaders, driving strategic initiatives forward. Managed the recruitment, hiring, and training of creative contractors and agencies, while leading a dynamic team of designers, writers, and external vendors. Key Achievements: • Led creative direction of all marketing campaigns, marketing and sales ads, as well as email, web, and social media outreach efforts. • Cultivated a culture of creativity and accountability among staff, resulting in enhanced performance cohesion. • Successfully revitalized a struggling brand through strategic creative direction and thoughtful implementation.

Graphic design and art direction for many clients, among them: KQED Scholastic Chronicle Books Ogilvey and Mather Won many awards.

Worked with the award winner Lucille Tenazas on branding project, books, and other cool stuff.

Graphic design for branding. Won numerous awards.

Dean's list. Graduated with honors. 3.7 GPA.