Anton Efimov

Head of Media Buying focused on Facebook traffic in iGaming. Working with Tier 1, LATAM, CIS, scaling campaigns through creative production, user flow optimization and performance-driven buying. I write about traffic, creatives, ROAS, market trends and real media buying experience in my Telegram channel — iGaming ads lab. Interested in networking with affiliate teams, operators, product owners and people building strong traffic ecosystems. Join: https://t.me/iadslab

Strategic Partnerships: Forge and nurture strategic partnerships with key players in the mobile app ecosystem, including app developers, publishers, ad networks, and technology platforms Client Acquisition and Retention: Lead efforts to acquire new clients while also nurturing existing client relationships. Understand client needs, industry trends, and market dynamics to tailor solutions that drive tangible results and ensure client satisfaction and retention Market Research and Analysis: Conduct comprehensive market research and analysis to identify emerging trends, competitive landscapes, and new opportunities for business growth Revenue Generation: Develop and execute robust business development strategies to meet and exceed revenue targets Cross-Functional Collaboration: Collaborate closely with internal teams, including marketing, sales, operations, and product development, to align business development efforts with overall company objectives

-Building and maintaining long-term relationships with existing and prospective partners; - Tracking business goals and analyzing performance metric; - Market research; - Search for potential clients; - Compilation of sales letters and active correspondence by e-mail, Linkedin, Facebook, Telegram, WhatsApp; - Appointment and organization of meetings with all interested participants in negotiations via Skype, Zoom, Google Hangouts, Wechat; - Analysis of metrics and traffic quality in AppsFlyer, Adjust, Brunch; - Negotiations, sales of company services; - Maintaining communication with the client before and after the conclusion of the contract.

Achievements: - Brought in 10+ new partners Responsibilities: - Market research and analysis - Full-cycle sale organization - Product presentation - Presentation and other materials design and development - Operations - Product management activities (App and website content creation and mockup designing)